This is The Marion Group’s Newsletter to business people such as you who
are looking for ways to grow your business. We hope to share with you, new ideas and marketing opportunities to achieve your business goals quickly and economically, in print, multimedia and on the Web.
Ready or Not! – Online Marketing is RED HOT
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After more than a few false starts, Internet marketing is beginning to take hold in a big way. Online advertising rebounded in 2003, growing 20% over 2002 to $7.2 billion, or 5% of total ad spending, according to the Interactive Advertising Bureau. |
Fanning the flames…
| • | The elusive 18-to-34-age group, especially young men who spend more time in front of a computer monitor than a television screen. |
| • | People older than 65 regularly going online increasing 47% since 2000. |
| • | Spending on paid search ads soaring from $927 million in 2002 to $2.1 billion last year. |
| • | Local search technology making the finding of an attorney, dentist, spa, physician, IT service, plastic bag, industrial metal product supplier, and anything else you can imagine, easier online while saving the searcher time and money. |
| • | E-mail marketing rising from $2.1 billion in 2003 to $6.1 billion in 2008 |
Fan you own flames!
Let Marion put together an online marketing program
for you.
Call Aaron at 713-623-6444 or email aaron@marion.com.
New ANNUAL REPORT Produced By Marion
The Moody Foundation
Biennial Report 2002-2003
Cover art: original wrap-around illustration in honor of Francis Moody
Newman
Cover: matte laminated (will not smudge)
Paper: recycled paper
Tissue fly sheet
Blind embossed
with the Moody family crest
A Marion Customer
since 1993
If you would like your Annual Report produced by Marion,
call Aaron at
713-623-6444 or email aaron@marion.com.
Don’t Send ALL Search Traffic to the HOME Page
The most common mistake marketers make is to send all their search engine traffic to the Home page of their site. For better results, send searchers directly to the appropriate landing page. The closer you get a searcher to what they are looking for, the higher the conversion rate – the converting of visitors to customers. Best pages for this are product and service pages. Examples:
| • | Attorneys and physician sites having a search engine optimized page for each practice area. |
| • | Retail sites optimized for product categories and individual products. |
Let Marion maximize your traffic and conversion rate by optimizing your
entire site for you.
Call Aaron at 713-623-6444
or email aaron@marion.com.
LOGO of
the Month
Coming
in July, watch for this product depicted in Motor Head’s
logo at NASCAR events. Hats are made of imprinted polymer
in full-color, bonded to a foam backing and feature fully-licensed,
exact graphic renderings of the actual cars driven by NASCAR
drivers. Buy one when they become available. They will become
collector items. NASCAR is the number one sport in America.
START YOUR ENGINES! If you need a logo designed or "overhauled", call Aaron at 713-623-6444 or reply to this email.
Not Fired!!!
"Apprentices" $ee Value Of Promotional
Products
folks who want to work for Donald Trump. On one episode of "The
Apprentice," the teams had to compete by running a pedicab business.
Whoever brought in the most money with the two-passenger, one-peddler
vehicles would be the winner.
The winning team came
up with the idea to put advertising on the back of the rickshaws. One
of the advertisers would only do it if the drivers would also
wear the firm's ballcap and T-shirt. Advertising helped them bring in $3,680,
almost 10 times as much as the other team.
If you need
help selecting items, call Aaron at 713-623-6444 or reply
to this email.
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complete list of services: www.marion.com/services.htm |
Regards
Aaron
Ellisor
President
The Marion Group
713-623-6444 ext 101
2900 Weslayan, Suite 150
Houston, Texas 77027
www.marion.com
aaron@marion.com
