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 Planning
for 2006…
- Learn about your marketing options
- Be up-to-date on industry news
- Utilize your resources
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Support Our Clients
Strategic Careers
Recruiting & Staffing Services
Delivers quality candidates for IT, Sales, Marketing, Technical
professionals and executives.
www.strategiccareers.com
Website by Marion
Isle PediSpa
Luxurious Pedicures
Houston's first-and-only specialty foot spa and premier nail salon,
focusing on the luxurious and therapeutic care of your feet, hands,
and spirit.
www.islepedispa.com
Website by Marion
Dr. Mark Schusterman
Houston Plastic Surgeon and Cosmetic Surgeon
Offers procedures for a
more beautiful you. Learn about
- Body & Skin Care Makeovers for Mom.
www.alwaysyouthful.com
Website by Marion
Flexible Packaging
Plastic Bags and Other Packaging Materials
Whatever your flexible packaging supply needs, Flexible Packaging
can find the right plastic bag solution for you.
www.flexpack.com
Website by Marion
E•Quest
Independent Retirement Living Communities
E•Quest independent living communities offer a unique approach
to what should be (and can be) the best years of a senior adult’s
life.
www.retliv.com
Website by Marion
Challenger Learning Center
Continue the Mission
Innovative learning experiences for children
and adults. Help
Challenger educate and inspire scientific minds. www.challenger.org |
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1. Vertical Search – Increase
in the number of dedicated search engines for specific industries.
More…
2. Online Video Ads – Increase in usage
as technology improves and formats become standardized. Also
online publishers are expected to follow new compliance standards.
3. Measuring New Media – New
media opportunities create a greater need to measure return
on investment. Examples of new media: Wireless Internet,
Podcasting, Satellite Radio, etc.
4. Media Fragmentation – Increasingly
fragmented audiences require marketers to spread their budgets
differently and include Web-based media.
5. Marketing Operations Management – Having
someone responsible for overseeing marketing operations such
as budgeting, business processes, marketing infrastructure, metrics,
and reporting is becoming more important.
6. Direct Marketing on the Rise – An
increase in direct marketing budgets is expected, due to its
measurability factor.
7. International Expansion – Expanding
into these markets is a priority in the attempt to generate more
revenue. Key regions include Brazil, Russia, India, and
China (BRIC).
Source: B2B |
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Presenting
the New  Portfolio
 Marion
has updated our professional portfolio to exemplify our high
quality work and include our most recent projects. The
most remarkable part of the portfolio is the before and after images
of the websites. View our new portfolio.
You can also view our logo designs, marketing collateral, and
advertisements by downloading the portfolio in PDF format at: http://www.marion.com/sampleportfolio.zip |
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Berwanger:
Printing with the Pros
Creating a marketing piece that is unique
from competitors is a challenge that all companies face. Marion
has worked with Berwanger to develop a standout self-mailer brochure
that reflects the company’s
innovative business plan.
The illustration
on the front of the self-mailer proved to be a success for
Marion and Berwanger. Both the brochure design and
printing were completed by Marion.
Self-Mailer Specs:
| 1. |
Self
Mailer 5 ½" x 7 ½" |
| 2. |
Printed
on 100# Dull Cover Stock |
| 3. |
6-Color
Process on Front & 4-Color Process on Back |
| 4. |
UV coating
+ SGV (Spot, Gloss, Varnish) on Front and Back |
| 5. |
Score and
Folds with 2 Rounded Corners |
| 6. |
Bleeds on
4 sides |
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Berwanger
is a global engineering and software development firm providing
services in pressure relief system design, upstream front
end engineering design, and engineering and process safety
information management. |
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Testing Underway for Google Click-to-Call
Google is testing Click-to-Call
ads to create a fast, free way for advertisers and their target
markets to speak directly over the phone as a result of their
Google search. AdWords listings
that include this feature will have a clickable green phone icon. From
here, you enter your phone number and click ‘Connect for
Free.’ Google will then connect you to the other party
by calling your telephone number.
Google does not share phone
numbers with anyone, including the advertiser. In fact, the only visible number is the advertiser’s
caller id. The phone numbers are also deleted from Google’s
servers after a short period of time. Google pays for all
calls except those connecting to mobile phones with airtime fees.
Keep watching for your opportunity to sign up with Google Click-to-Call.
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Search
Engines – A Vital
Resource for Marketers
Why? Because
they
are powerful everyday consumer web tools! For marketers,
search engines offer a rich source for consumer profiling, segmentation
and measurement of product demand.
The Facts:
Information collected Oct. 2005
- 60 million U.S. adults
use search engines on any given day, up from 38 million in
June 2004.
- Use of search engines climbed from 30% of the Internet population
in June 2004 to 41% in September 2005.
- Average daily use of search engines jumped 23% from 49.3 million
users to 60.7 million users from September 2004 to September
2005.
Source: DM News |
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Improve Leads and Sales with Commission Junction
Marion is assisting the
Challenger Center and its 50 Challenger Learning Centers to become
affiliates of TheSpaceStore.com. The
enabling technology is provided by Commission Junction, which
tracks visitors to the TheSpaceStore.com as they enter and shop
online. When those visitors make a purchase, the affiliate earns
a commission on the retail price that is posted to their Commission
Junction account. Each Learning Center has the option to become
an affiliate.
Marion is also an affiliate.
Check out the Challenger
Space Store and contribute to the mission
of educating and inspiring young scientific minds.
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LOGO of
the Month
 Oasis Capital Markets
Oasis Capital Markets conducts substantial proprietary trading
activities in interest rate, currency, credit and equity
markets, by using an extensive analytical and disciplined
trade-structure approach.
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Challenges in B2B Branding
Branding is just as important
for b-to-b companies as it is for b-to-c companies.
However, many b-to-b companies lack in brand development for
a number of reasons:
- “Widget
Mind-set” – This is the battle
of the technical vs. marketing mindset. Technical
jargon explains the features of the product but it does not relate
to the customers’ perceptions or brand loyalty.
- “Mission
Statement Trap” – This
problem occurs when marketers focus on the mission statement
as a key branding tool and ignore the experiential aspect of
the brand.
- Decentralization – When multiple departments have the
authority to make branding decisions, this creates confusion
in the customer’s perception of the brand and brand equity
is lost.
Why Branding is Important
Brands add value to the bottom line and drive purchase decisions
in today’s b-to-b marketplace. A solid brand strategy
distinguishes products and services from competitors and creates
customer loyalty.
Source: B2B |
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If you
would like more information on any
of the above mentioned services, please
feel free to contact me directly.
Regards
Chris Pascoe
SEO - SEM - Internet Marketing Specialist
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444
chris@marion.com
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