
| This
is The Marion Group's Newsletter to business
people such as you who are looking for ways to
grow your business. We hope to share with you,
new ideas and marketing opportunities to achieve
your business goals quickly and economically,
in print, multimedia and on the Web. |
 
According
to the Google Learning Center,
80% of Internet users will see
a Google™ ad over
the next 30 days somewhere on the GoogleNetwork. The great
one – Google – was
the subject of a 60 Minutes story, Defining Google,
on January
2, 2005. Here are some highlights
from that story.
"Google co-founder
Sergey Brin showed us an electronic globe displaying the mountains
of Google searches happening around the world at any
given moment. Two-hundred million times a day, someone, somewhere
uses Google to search for something on the Internet."
"People
always ask us how Google makes money," Mayer [Google
executive] says, as she does a Google search for flowers. The left
side of the screen displays the top 10 Web sites Google found related
to flowers. Appearing on the right side are what Google calls sponsored
links. This, she explains, is where the money comes from. When someone
clicks on a sponsored link, say in this case it's an ad for FTD flowers,
the company pays Google. It’s a revolutionary idea: advertising
to an audience of one, and one who’s already looking for what
you want to sell."

Google is a play on the
word “googol” which refers to
the number represented by the numeral 1 followed by 100 zeros. Google's
use of the term reflects the company's mission to organize the immense,
seemingly infinite amount of information available on the web.
“To Google” verb: To get an instant answer to anything
using Google’s super computers.

Google company motto: “Do
no evil.’
For
complete article, a close peek at the Google corporate culture
and hot new Google
products...
For
Official Google Corporate Information...

U.S.
consumers spent $23.2 billion via the Internet in the 2004
holiday shopping season,
up 25% from $18.5 billion in 2003.
| • Apparel
- $3.8 billion |
| • Toys and
video games - $2.5 billion |
| • Consumer
electronics - $2.3 billion |
This estimate excludes travel, which is typically the #1 e-commerce
category.
SOURCE: DMNews

According
to one of the latest industry reports, Internet advertising is poised
to continue its 2004 momentum with strong growth in 2005,
according to a new ad-spending forecast. This would follow a 25 percent
gain in 2004. In 2005, online advertising will total $10.2 billion,
or a 5.3 percent share of total ad spending.
| • Search
engine marketing (pay-per-click) up 25% to 30%. |
• Display
advertising should continue to perk up in 2005.
Major portals
such as AOL, MSN and Yahoo will be the main beneficiaries. |
| • Pop-ups
and traditional banner placements up 25%. |
| • Spending
on emerging formats like video advertising, up to 40%. |
Why the growth? Because it works.
SOURCE: DMNews

All Business
is P to P
There are no such things as B to B (Business to Business) or B to
C (Business to Consumer) transactions; there are only P to P (Person
to Person) transactions.
Even if you
think it’s one faceless corporation dealing with
another, it’s really about one person, the decision maker with
purchasing power, having a person relationship with another person,
who is a supplier capable of expedition the goods. In other words,
two people that like dealing with each other.
– Michael Campbell, Internet
Marketing Secrets Sales
Talk is All About “You”
Your Web site should be focused on your audience first and
appeal specifically to their interest. To that, develop dialogue
in an
appropriate tone and format for the right audience. Some of the
most interesting content will have more appeal if it speaks to
your audience in terms like: “you can, you might, you will,
yours, your and you’re INSTEAD of “we, ours, we’re,
we will, we can, etc.” This is extremely important when working
on sales related copy.
– John
Alexander, Search
Engine Workshops Sales related copy with the right call to action converts website
visitors to customers, clients, patients or donors.
LOGO of
the Month
Universal Medical
Evaluators (UME)
provides
timely state-of-the-art diagnostic
testing
services and thorough independent
medical examinations
by highly
trained
physicians in all areas of medical specialty.
Also, visit their site www.umetx.com designed
and programmed by The Marion Group.
.

Let
the public speak.
“The
best catalog I have ever seen in this industry…
Absolutely
fabulous…Unbelievable”
– Corporate
Apparel Industry Veteran.
Specs:
Size: 8” x 12”
Pages: 28
Printing: 4-color process
Marion provided art direction, design, layouts, models selection,
photography,
copywritng, electronic production and printing services.
If you
would like more information on any
of the above mentioned
services, please
feel free to contact me directly.
Regards
Aaron Ellisor
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444 x101
aaron@marion.com
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