This is The Marion Group's Newsletter to business people such as you who are looking for ways to grow your business. We hope to share with you, new ideas and marketing opportunities to achieve your business goals quickly and economically, in print, multimedia and on the Web.


According to the Google Learning Center,
80% of Internet users will see a Google ad over
the next 30 days somewhere on the GoogleNetwork.

The great one – Google – was the subject of a 60 Minutes story, Defining Google,
on January 2, 2005. Here are some highlights from that story.

"Google co-founder Sergey Brin showed us an electronic globe displaying the mountains of Google searches happening around the world at any given moment. Two-hundred million times a day, someone, somewhere uses Google to search for something on the Internet."

"People always ask us how Google makes money," Mayer [Google executive] says, as she does a Google search for flowers. The left side of the screen displays the top 10 Web sites Google found related to flowers. Appearing on the right side are what Google calls sponsored links. This, she explains, is where the money comes from. When someone clicks on a sponsored link, say in this case it's an ad for FTD flowers, the company pays Google. It’s a revolutionary idea: advertising to an audience of one, and one who’s already looking for what you want to sell."

Google is a play on the word “googol” which refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.

“To Google” verb: To get an instant answer to anything using Google’s super computers.

Google company motto: “Do no evil.’

For complete article, a close peek at the Google corporate culture
and hot new Google products...


For Official Google Corporate Information...

To see your ad on the Google Network, call Aaron at 713 623 6444
or respond to this email.


U.S. consumers spent $23.2 billion via the Internet in the 2004 holiday shopping season,
up 25% from $18.5 billion in 2003.

 • Apparel - $3.8 billion
 • Toys and video games - $2.5 billion
 • Consumer electronics - $2.3 billion

This estimate excludes travel, which is typically the #1 e-commerce category.

SOURCE: DMNews

To take advantage of more on-line shoppers on your website,
call Aaron at 713-624-6444 or respond to this e-mail.


According to one of the latest industry reports, Internet advertising is poised to continue its 2004 momentum with strong growth in 2005, according to a new ad-spending forecast. This would follow a 25 percent gain in 2004. In 2005, online advertising will total $10.2 billion, or a 5.3 percent share of total ad spending.

 • Search engine marketing (pay-per-click) up 25% to 30%.
 • Display advertising should continue to perk up in 2005.
   Major portals such as AOL, MSN and Yahoo will be the main beneficiaries.
 • Pop-ups and traditional banner placements up 25%.
• Spending on emerging formats like video advertising, up to 40%.

Why the growth? Because it works.

SOURCE: DMNews

To get coverage for your website across the web and on search engines,
call Aaron at 713-623-6444 or respond to this email.

 

All Business is P to P

There are no such things as B to B (Business to Business) or B to C (Business to Consumer) transactions; there are only P to P (Person to Person) transactions.

Even if you think it’s one faceless corporation dealing with another, it’s really about one person, the decision maker with purchasing power, having a person relationship with another person, who is a supplier capable of expedition the goods. In other words, two people that like dealing with each other.

– Michael Campbell, Internet Marketing Secrets

Sales Talk is All About “You

Your Web site should be focused on your audience first and appeal specifically to their interest. To that, develop dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms like: “you can, you might, you will, yours, your and you’re INSTEAD of “we, ours, we’re, we will, we can, etc.” This is extremely important when working on sales related copy.

– John Alexander, Search Engine Workshops

Sales related copy with the right call to action converts website visitors to customers, clients, patients or donors.

To increase the conversion rate on your website of visitors to customers,
call Aaron at 713-623-6444.


LOGO of the Month

Universal Medical Evaluators (UME)
provides timely state-of-the-art diagnostic
testing services and thorough independent
medical examinations by highly trained
physicians in all areas of medical specialty.

Also, visit their site www.umetx.com designed
and programmed by The Marion Group.
.

For your own logo original or upgrade,
call Aaron at 713-623-6444 or respond to this email.


Let the public speak.

“The best catalog I have ever seen in this industry…
Absolutely fabulous…Unbelievable”

– Corporate Apparel Industry Veteran.

Specs:
Size: 8” x 12”
Pages: 28
Printing: 4-color process
Marion provided art direction, design, layouts, models selection, photography,
copywritng, electronic production and printing services.

For a your own “stand-out” image,
call Aaron at 713-623-6444 or respond to this email.


If you would like more information on any
of the above mentioned services, please
feel free to contact me directly.

Regards

Aaron Ellisor
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444 x101
aaron@marion.com

    More Information on...

Marketing Plan
Corporate Identity
Logo Design
Brochure Design
Web Design
Search Engine Optimization
Internet Marketing

Video Production
3D Graphic Design
3D Animation

Visit www.marion.com