| This
is The Marion Group's Newsletter to business
people such as you who are looking for ways to
grow your business. We hope to share with you,
new ideas and marketing opportunities to achieve
your business goals quickly and economically,
in print, multimedia and on the Web. |
Online |
At
Store |
From
Catalog |
In
Our “Massively Connected” Society,
Customers are Cross Shopping
The driver in
front of you is on the cell phone, the driver behind you, too,
and the pedestrian waiting at the corner. On your person or close-by
is your own cell phone. Then there are emails, your website, the
Internet, blogs, OnStar, GPS, direct mail, peer-to-peer technologies …the
list goes on.
 In our “massively
connected” society, successful promotional strategies embrace
multiple media, both online and offline, including a website (now
a necessity), corporate capabilities brochure, direct mail, email
campaigns, tradeshows and public relations events. All promotions
should reflect your corporate identity, be consistent and on message
as you grow your brand.
Keep in mind
too that all company policies and activities should be directed
toward satisfying
customer needs – perhaps the
most critical piece of sustaining a healthy corporate identity and
brand. It
used to be a strategic opportunity to have multichannel marketing;
now
it is the price
of entry into the marketplace.
For evidence,
consider this quote from Monica Leuchtefeld, Office Depot Executive
VP Global
E-Commerce, “Spending goes up at least
a third among customers who use two channels, such as catalogs
and online, and if they shop a third channel spending increases even
more. Buyers who cross shop spend more and are more loyal.”
Source B2B
Let's
Look at Corporate Identity
Who
Are You Anyway?
Thoughts
on Corporate Identity
from Wally Olins *
“The
fundamental idea behind an identity program is that
everything the company does, everything it owns, and
everything
it produces should project a clear idea of what its
aims are.”
“It
is clear to me that the difference between most products
is so negligible – it’s increasingly about
the company behind the product than the product itself.”
“If
people can be persuaded that the company which behaves
better is one worth buying from, then all companies will
develop ethical attitudes out of self interest.”
“Non-government
organizations and not-for-profit organizations are beginning
to emerge as areas where branding or reputation building
is especially important.”
What's
next, countries?
You bet!
| * |
Wally
Olins
Chairman of Saffron Brand Consultants,
London and Madrid.
Professor, Public Speaker, Author.
More on Wally Olins |
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The
Marion Group Is Honored for Corporate Identity Design
Featured
in American Corporate Identity 2005 are two Marion-designed
logos and stationery for two of our customers.
Nini
Collection
Logo Design
Healthcare
Consultants
Logo and Stationery Design
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Ask
The Marion Group to design and your corporate identity.
Call Aaron at
713-623-6444 or respond to this email. |
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BIG Signs Mean BIG Business
BIG signs
that get noticed get you noticed - indoors, outdoors and
even in windows and on floors. Eye-catching, high-resolution
posters, backlit displays and banners in rich colors can
be real traffic stoppers at tradeshows and events. And
they bring in customers. Big signs do not necessarily mean
big prices; you will be surprised by how affordable they
are.
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Send
an Animated Greeting for the HOLIDAYS
The classiest
way to wish your customers Happy Holidays or Season’s Greeting
is with an animated greeting card from The Marion Group. Unique
and definitely first class!
Click
to view samples below.
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If you
would like more information on any
of the above mentioned
services, please
feel free to contact me directly.
Regards
Aaron Ellisor
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas 77027
713-623-6444 ext 101
713-557-1400 cell
http://www.marion.com
http://marion.logomall.com
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Some
of the Services Provided
By The Marion Group |
| • Graphic
Design – Logos – Pocket Brochures |
| • Website
Design – SEO – Internet Marketing |
| • Writing – Technical – Creative – Scientific |
| • Flash
animations and presentations |
| • Printing |
| • Annual
Reports |
| • Translations |
| • 3D
illustration and animations |
| • Video |
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View
complete list of services:
http://www.marion.com/services.htm |
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