
| This
is The Marion Group's Newsletter to business people such as you
who are looking for ways to grow your business. We hope to share
with you, new ideas and marketing opportunities to achieve your
business goals quickly and economically, in print, multimedia and
on the Web. |
Online
Population Explosion!
According to ClickZ
Network, the worldwide Internet population in 2004 is at 934 million.
Here is how they project future growth:
2005
- 1.07 billion
2006
- 1.21 billion
2007 - 1.35 billion
The amazing thing
is that today, 712.51 million are non-English speaking! That’s about
75%. And the vast majority of those millions use native language search
engines to look for products and services. This is a huge increase since
the early days of the internet in 1996.
It stands to reason,
that if you are looking for growth for your products and services and
they lend themselves to international trade, you need to be on those native
language search engines. But how? There are two possible ways:
| Case
1 |
Translate
your entire site into language of the target market, which could be
expensive, but most effective if you have dozens of keywords. Then
submit your entire site to the foreign language search engines. |
| Case
2 |
Create a single
landing page for each foreign language you are targeting and submit
them to the respective foreign language search engines, but keep the
rest of your site in English. The single landing page summarizes the
nature of your business and your value proposition in the keywords
of the target country. This is most effective if you have only a few
keywords. |
Either
way, The Marion Group can extend your international reach.
|

|
Reach
the world with your website in the languages of your target
market
by contacting Aaron at 713-623-6444 or replay to this email. |
What
Are Your Site Visitors Looking At Anyway?
|
Imagine
this is your Home page. The path traced by the red line is the typical
path the eye follows on a web page. What will a visitor see on your
Home page?
|
A preliminary study
done by Eyetrack
lll Project on the path a visitors' eyes follows when on the Home
pages of news sites, has relevance to any site. Take a look at the simplified
eye movement pattern at the right.
Noteworthy
observations:
| • |
The
upper left is where most eyes look first and spend some time. |
| • |
Large type promotes
scanning; smaller type encourages focused viewing. |
| • |
Left
side dominance – the first couple of words of any headline or
paragraph have to be real attention getters |
| • |
Hot spots on
lower portions of page can happen if the headline is sharply written. |
| • |
Navigation
at the top of the page worked best and even better if it is on the
right side.
|
| • |
Shorter
paragraphs work best. |
| • |
Story
information about processes or procedures seemed to work best when
text and animation are combined. |
For complete story,
see Eyetrack
lll Project.
 |
Ask
Marion to develop an “eyetrack” friendly site for you.
Call Aaron at
713-623-6444 or reply to this email. |
Online Marketing is Growing - ARE
YOU?
According
to the Millward Brown Marketing & Media Snapshot, released Monday,
September 15, 56% of top marketers said their total marketing and media
budgets increased in 2004 over 2003.
Sixty percent said they expect
an increase in 2005 over 2004.
The report was based
on interviews with 300 senior-level marketing executives responsible
for the marketing and media budgets at their companies.
Also…
| • |
TV
and magazines were rated the most effective for building brand equity |
| • |
Direct mail
was rated most effective for reaching a target audience and providing
measurable ROI. |
| • |
Online
marketing was seen as the most effective medium for acquiring
and retaining customers and in offering efficiency.
|
Source:

| 
|
Ask
The Marion Group to help you grow your online and
off-line business with an integrated marketing strategy across ALL
MEDIA. Call Aaron at
713-623-6444 or reply to this email. |
Unity
Goes for "Unity"
The Marion Group has been working with the Unity Church of Christianity
in Houston to bring “unity” and consistency of their image
to communications in all media. We have featured the logo in this newsletter
before. The logo was the first step in the makeover process. Now that
process has extended to a newsletter template, website template and now
a brochure.
Here are examples of the work:
|
Website
Template |
Newsletter
Template |
Brochure |
| 
|
For
a completely unified corporate image makeover,
call Aaron at
713-623-6444 or respond to this email. |
Builders
Preview Finished Homes to Clients Before the Lot is Cleared
3-D Illustrations
and animations are a great way for builders to show clients how their
home will look outside and in, while still in the drawing board stage.
All we need are the blueprints and exterior drawings. Clients can even
work with their interior designers to incorporate any detail of interior
or exterior design, including the actual landscaping, furniture, floor
and wall treatments, art, drapery treatments, rugs and anything else you
can image. The final rendering will show a 3D image of how the new home
will look with all the interiors and exteriors finished exactly the way
the clients want them.
View 3-D Illustrations.
View
3-D Animations.
| 
|
Treat
your clients to a 3-D view of their home, building or prototype. Call
Aaron at
713-623-6444 or respond to this email. |
Marion
Has Moved Up In the World…
…Well
at least from the first floor of our building to the very top - if it
is only the sixth floor! Everyone has more space and the view is better
as you can see below (if we only had a chance to enjoy it!):
|
|
Our
Old 1st Floor View |
Our
6th Floor View |
New
address:

The Marion Group
2900 Weslayan, Suite 610
Houston, Texas 77027
Come
up and see us sometime!
| 
|
How
about a personal tour of our new facilities?
Just call Aaron at
713-623-6444 or respond to this email. |
| Some
of the Services Provided By The Marion Group |
|
Graphic Design – Logos – Pocket Brochures – Catalogs |
|
Website Design – Search Engine Optimization – Internet Marketing |
|
Writing – Technical – Creative – Scientific |
|
Flash animations and presentations |
|
Printing |
|
Annual Reports |
|
Translations |
|
3D illustration and animations |
|
Video |
|
View
complete list of services:
http://www.marion.com/services.htm |
Regards
Aaron Ellisor
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas 77027
713-623-6444 ext 101
713-557-1400 cell
http://www.marion.com
http://marion.logomall.com
http://www.catalogsportswear.com/marion

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