| This is The Marion Group's Newsletter to business people such as you who are looking for ways to grow your business. We hope to share with you, new ideas and marketing opportunities to achieve your business goals quickly and economically, in print, multimedia and on the Web. |
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Lots
of Traffic but No Action?
Your Website May Need
a Clear Call to Action
Is
your website getting good
traffic, but still not delivering good business? The problem could
be that you are simply not asking visitors to take
advantage
of what you have to offer. The truth is,
you have to tell visitors
what to do.
Consider a TV commercial that tells you all about a wonderful product but does not ask you to call or visit their show room. Ridiculous, yes, but you will be amazed how many sites do not have a call to action on each page.
Like a TV commercial or even print ad, each page needs a title (preferably incorporating a benefit to the reader), content or features in support of the benefit, and a call to action at the end.
Examples of calls to action:| 1. | Order [product name] Now! |
| 2. | Subscribe to our Newsletter. |
| 3. | For more information relating to [enter your service, procedure, practice area, etc. here] or to make an appointment, call [your telephone number here] or send us an email at [info@yoursite.com] (Link to your Contact Form). |
And of course, here is our call to action…
To get more
business from your website,
call Aaron at 713-623-6444 or reply to
this email.
 |
Hispanic
Market Growing Fast
Are You Ready for the Opportunity? |
 |
“ Es hora de comprar los útiles escolares
para el regreso a las clases”
“Now is the Time to Buy Back-to-School Supplies”
The back-to-school time of year is seeing more and more companies executing integrated bilingual marketing strategies that include:
| • | TV commercials on Hispanic cable channels |
| • | Radio spots |
| • | Back-to-school catalogs |
| • | Spanish version of their Website |
| • | Newspaper inserts |
| • | Direct mail pieces |
Why? Take a look at the facts:*
| • | According to the 2000 US census, Hispanics represented the largest minority group among school age children in the period from 1998 to 2000. |
| • | The Hispanic population officially became the largest minority in the United States in 2002, and will continue in this position through 2050. |
| • | Over 43.4 million Hispanics make up almost 15% of the US population and is growing 5 times faster than the general population - more than a 70% increase in the last 10 years. |
| • | US Hispanics have $575 billion dollars in buying power. |
| *Source: DM News, August 6, 2004 | |
To put together
your Hispanic marketing campaign,
call Aaron at 713-623-6444 or reply to this email.
LOGO of
the Month
A Logo is a unique symbol or design that represents a company. Does your logo reflect the image of who you are? At Marion, we create logos that will support and fortify ALL your marketing and public relations programs.
Please remember, as the economy shifts into a more global marketplace, your logo should communicate your message in any language.
To create your own company symbol, call Aaron at 713-623-6444 or reply to this email.
When
Words Fail…
There's
Always 
Animation
3-D
Animation UPdated
A 3-D view of a molecular model… the workings of complex industrial machinery… a 3-D, rotating rendering of a helmet prototype… a tour of a huge apartment complex… all just a click away with 3-D animation.
Take a look at our updated portfolio of 3-D Animations.
See things
in 3-D with Marion.
Call Aaron at 713-623-6444 or reply to this email.
Your
Customers are Not CLONES!
Show
Them You Know with
1-to-1 On-Demand
Digital Printing
No two individuals and no two companies are the same. So why communicate with them like they’re CLONES? 1-to-1 marketing takes advantage of your customer and prospect database information to target individuals and companies with a custom message through direct mail, and speaks to their personal interests and goals.
Harness the
power of 1-to-1 customer relationship marketing!
Call Aaron at 713-623-6444 or reply to this email.
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| View
complete list of services: http://www.marion.com/services.htm |
Regards
Aaron Ellisor
President
The Marion Group
713-623-6444 ext 101
2900 Weslayan, Suite 150
Houston, Texas 77027
Aaron@marion.com
