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This
is The Marion Groups Newsletter to business people such as you who
are looking for ways to grow your business. We hope to share with you,
new
ideas and marketing opportunities to achieve your business goals quickly
and economically, in print, multimedia and on the Web.
Search
Engine Behavior EXPOSED!
| A
recent iProspect study revealed that there are
four distinct types of search engine user behaviors. Compare what
they found (in descending order below) to your own behavior.
Do you:
| 1.
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Scan
the first few results and then click on one? |
| 2. |
Glance
at the top few results and then look through more results more
carefully? |
| 3. |
Carefully
read through all the results on the first page before clicking
one? |
| 4. |
Carefully
start reading through the results from the top down and click
on the first one that appeals to you? |
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Men appear to go further into the search results than women (44% of women
looked ONLY at the first page of search results compared to 37% for men
who did the same).
Both men and women
prefer natural search results to paid listings, but women were more likely
than men to click on paid listings.
Bottom line
- optimize your Website to get higher rankings in organic search results
and appeal to all behaviors.
Get
searchers behaving the way you want them too. Get them EXPOSED to
your
site! Call Aaron for The
Marion Group's search
engine
optimization services at 713-623-6444 or
respond to this email.
When
Words Fail…
There's
Always Animation
Need
to explain a complex technology or service without
writing several volumes of explanation? For this year's OTC, The
Marion Group
produced a series of 3-D animations for Tenaris Pipeline Services that
were
inserted by
Tenaris' own in-house services into a Flash presentation. The links below
show some out-takes from the 3-D animations as stand alone elements
(the entire animation would take too much memory!). The resolution (sharpness
of the image) has been reduced by 50% to accommodate the limitations
of the web.
Welding Solutions and
Tubular Accessories for Deep Water
Cold End Sizing
Double Jointing
Cathodic Protection
You
can learn more about Tenaris Pipeline Services by visiting www.tenaris.com/pipeline.
If
you need to turn a complicated concept into simple 3-D imagery,
call Aaron at 713-623-6444 or respond to
this email.
Printing
Emergency? |
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Transcript
of EPS (Emergency Printing Services) call...
Friday
8:30 a.m. Call:
Customer:
I just got approval for the final electronic version of our
4-color, 8-page brochure and I need it on Monday afternoon for the
trade show. Can you do it? Or else I am toast.
The
Marion Group: Hold the jam! Yes, we can do it!
Customer:
But it has to be done on our corporate standard paper!
The
Marion Group: No problem.
Customer:
Our Internet connection is down.
Can you pick up the files?
The
Marion Group: I'll be there in an hour.
Monday
3:00 p.m. Call:
Customer:
I'm calling from the show.
The brochures look sweeeet! Thank you.
The
Marion Group: No problem. Let's do it again
sometime.
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The
above is just another way of saying that The
Marion Group can handle your emergency printing
needs: brochures, post cards, forms etc. Just call Aaron at our EPS
number at 713-623-6444 or respond to this
email.
LOGO
of the Month
This logo will take you up, up and away.
Want to fly in a beautiful
balloon?
Visit: Texas Air Adventures
Prefer
a logo? Call Aaron at
713-623-6444 or respond to this email.
"Making
Cancer History"
The Marion
Group was recently honored when the M.D Anderson Cancer Center asked us
to design and produce a "coffee-table" quality capital campaign
brochure for them. The introduction states the brochure purpose:
"The
brochure describes some of the most promising research being conducted
by scientists and clinicians at M.D. Anderson. It also demonstrates the
continuing critical role of private philanthropy in assuring that progress
against cancer will be made more rapidly in the years ahead."
Writer:
Mary Jane Schier
(University of Texas Editor)
Photography:
F. Carter Smith (Freelance)
Illustrations: M.D. Anderson
Graphic Design, Production
and Printing: The Marion Group
Matte
finish (smudge resistant)
Size: 8 ¾ x 11 ½
Paper: Cover-weight throughout
Pages: 20 plus cover
Binding: Perfect bound (glued)
Die cut corners

(Yes, that's the 41st president on the left!)
Make
some history of your own. Get Marion to produce a quality brochure
for
a capital campaign, to showcase your corporate capabilities or to promote
sales. Call Aaron
at 713-623-6444 or
respond to this email.
| Some
of the Services Provided By The Marion Group |
| Graphic
Design Logos Pocket Brochures Catalogs |
| Website
Design Search Engine Optimization Internet Marketing |
| Writing Technical Creative Scientific |
| Flash
animations and presentations |
| Printing |
| Annual
Reports |
| Video |
|
View
complete list of services:
http://www.marion.com/services.htm |
Regards
Aaron
Ellisor
President
The Marion Group
713-623-6444 ext 101
2900 Weslayan, Suite 150
Houston, Texas 77027
http://www.marion.com
aaron@marion.com

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