How well do you know your customer? For example: Where are they? Are they hanging out in social networking sites? (Let’s take a look.) Will customers line up to buy your new product? (Learn from the mistakes of others.) What can you do to make your customers remember you (in a positive way)? Will they be impressed with a spreadsheet or a true, well-told story about you? Read on and learn…
Perhaps looking at the users of social networking sites might give us a clue. Here are some findings according to the latest Anderson Analytics Survey as quoted in Advertising Age July 8, 2009.
Facebook Users |
Profile: Broad range of users - high-school and college students, business people, parents and grandparents interested in fun, leisure and staying connected.
Loyalty: Extremely loyal to the site. 75% claim Facebook is their favorite site; 59% say they have increased their use of the site in the past six months. Average income: $61,000 |
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Twitter Users |
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Profile: More interested than the others in many subjects but skew particularly high in all news categories, restaurants, sports, politics, personal finance and religion.
Loyalty: Not particularly attached to the site. 43% said they could live without Twitter. |
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MySpace Users |
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Profile: The young, students (23%) and the single (60%). They now use the site much less in the past six months.
Loyalty: They are “fleeing” although 67 million remain. |
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LinkedIn Users |
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Profile: These guys are all about business. Yes, guys - LinkedIn has the only user group with more males than females (57% to 43%).
Loyalty: The report made no comment with respect to loyalty. |
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Based on the demographics, the obvious winner for any Internet Marketing Strategy is LinkedIn.
Strictly speaking, LinkedIn is a business networking site. It is the online equivalent of the business networking social event. And, like in the real world, you get out of it only what you put into it. If you stand in the corner by yourself and do not engage in conversation, you get zip. Same thing online. Having a LinkedIn page is just the start. You need to make connections, ask and answer questions, offer endorsements, and more.
Recommended reading: 5 Tips Using LinkedIn to Grow Your Business.
The MCDLT |
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Test Your Memory with This One |
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Crystal Pepsi |
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This was going to change the way you think about colas. Remember the “Right now” commercials and the promise “You’ve never seen a taste like this before?” Well, we may not have seen a taste like it before, but we sure tasted a taste like it before – regular Pepsi! Now, you don’t even see the bottle on the grocery shelf. |
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New Coke |
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What more can we say about New Coke that even the Coca-Cola company admits was, “The marketing blunder of the century?” And what hype! |
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Can Your Baby Do This? |
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If you have not seen this yet, it will make your day - the latest big hit in video viral marketing. |
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Riding the green wave with Wind Energy Solutions. An uplifting site. |
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Bringing the Dream of Home Ownership Back to Urban Communities. |
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Hoffer Furniture Rental |
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| Now this is a
Different and Memorable Corporate Gift! |
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Normally, we, at Marion, do not get too excited by the many corporate gift
ideas coming across our desks. However, Gift Wrap Gifts are certainly
different and really memorable. The sample we received caused quite a
stir in the office and a lot of excitement, especially with the ladies. When your customers open one of these Gift Wrap Gifts, they will be amazed at its beauty – how it is neatly packaged in a box filled with gorgeous wrapping papers, tissue papers, gift labels, pre-tied bows and spools of ribbons, in jewel-like colors and holiday patterns. Gift Wrap Gifts are a treasure customers can take home and share with their families all season long – always an appropriate gift and truly memorable. |
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The Rise of the Right-Brainers You probably know that both parts of the human brain are not equivalent. The left hemisphere is the realm of formal logic, language and analytical thinking, and the right hemisphere is all about design, storytelling and creativity (also known as content). Right-brainers have a global view and can quickly determine the space relation between various components of a whole. Daniel Pink, in his book: A Whole New Mind: Why Right-brainers Will Rule the Future, introduces the notion of the “Conceptual Age.” It seems that right-brain intuitive thinking is beginning to prevail over our world that is currently dominated by left-brain logical thinking (so the theory goes). |
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“Right-brain skills will be crucial in the coming age,” he says. While disciplines like accounting and computer programming can be commoditized, right-brained skills like design, storytelling or creativity just cannot be. Thus, according to Daniel Pink, we are definitely entering a new era, where creativity in business is gold and content is king. |
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| Thanksgiving Note from the President of The Marion Group |
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Thanksgiving is a very special time of the year for each of us. We believe it’s a great time to reflect on all our many gifts and blessings that we have given and received over the past year. The Marion Group is very thankful for each of our customers. Each of you has helped us grow our business in spite of a very tough economic downturn. We are blessed to have such wonderful customers to serve, and sincerely thank you for your business. We will continue to strive to stay on top of all the new technologies that are flooding the market place. We are committed to helping your business grow through our “Marionized” processes and marketing strategies. We are always here to help you, so please feel free to contact us anytime, for any reason! We wish you and your families a very happy and blessed Thanksgiving! Sincerely, |
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www.Marion.com
Chris Pascoe, Account Manager
2900 Weslayan, Suite 610 | Houston, TX 77027
(713) 623-6444 | Toll Free: (866) 623-6444 | Fax (713) 623-0310
chris@marion.com
Visit The Marion Group’s Facebook & LinkedIn Pages