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It should be no surprise, that one of the most influential age
demographics is the college group–ages
18-24. Because
of the influence of the college-age market in fashion and
technology, and also with their income (and often that of
their parents), it is important to stay up-to-date on trends
of that group. Spotting the trends of these young
guns will help you to be more effective in marketing to them. What
are some popular trends among the 18-24 age group? Facebook
(social networking site), “Grey’s Anatomy” (hip
TV drama on ABC), and, of course, Apple and the iPod win
many popularity contests among college students these days.
Keeping aware of these and other trends is important when planning and creating ads, buying media, and using the internet for marketing and advertising. |
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Short for "Web log," a Blog
is a specialized site that allows an individual or group
of individuals to share a running log of events and personal
insights with online audiences. Take
a tour of a Blog on Google’s Blogger website. Blogs
can be an outlet for pertinent information about your
company or industry, as well as a convenient place to
make event announcements. Very popular on social marketing
sites such as MySpace and Facebook, adding a Blog to
your website can help to optimize your Search Engine
Optimization strategy and boost your search result rankings. Google
actually has a Blog search that will soon be integrated
into the general search, displaying results that include
Blog entries.
The key to an effective Blog is to keep information relevant. Give your company a voice. Give your company a Blog! (The Marion Blog is coming soon. Wait for it!)
A popular Blog in the Houston area is the Weather Blog from Channel 13 News and a Sports Blog from Channel 2 News in Houston. |
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RSS (Really Simple Syndication) feeds are a great way to stay
up-to-date with news from your favorite editorials, Blogs,
and websites. Popular now, is downloading RSS feeds
to your iGoogle page in the form of a widget. You
can also download an RSS feed into your Microsoft Outlook
using a plug in like Newsgator. From
your iGoogle (or any other page), you’ll receive
the most current postings from your RSS feed, as well as
be able to interact and link to the hosting site. At
Marion, we like to stay up-to-date with the advertising
industry by downloading RSS feeds from editorials like Advertising
Age.
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In October, Aaron Ellisor, President
of Marion, traveled all the way to China to do a press
check for Sierra Pacific, one of our most exciting clients
to work with. Why China? It is actually cheaper to
print in China and then ship to the U.S. when you need
large quantities, than it is to print in the U.S. Don’t
feel left out! Our team here at Marion is here for you,
and we’re willing to go the extra mile, literally.
Pictures from Aaron’s trip to China are shown above.
[Click to see the Sierra Pacific Catalog] |
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Express Your Brand So Your Customers INSIST On It
Customer insistence on
a brand is the holy grail of branding - the
ultimate goal of all branding efforts. But
how do you reach the peak?
You have to create a total brand experience for your prospects and customers with integrated corporate identity design standards across all media – online and offline. Make sure to express your brand at each point of customer contact within your organization. In this way you consistently deliver awareness, your value proposition, relevant differentiation from your competition and an emotional connection. The result? Brand insistence!
But do you know what your brand is?
Need help? Ask us how Marion’s Brand Management and Equity Building Process can work for you. |
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Need a Photo Shoot for Your Company Collateral?
Let Marion help you work the Runway!
When designing collateral for
our clients, Marion will take care of the whole package,
even when models and photography are needed. We have
relationships with many modeling and photography
agencies and will find the right people, with the
right look, for your brochure, flyer, or any printed
piece or video. Recently, we coordinated a
photo shoot for a Champion Technologies’ brochure. We
found people in the right age ranges, provided props,
and supervised the photo shoot to make sure it ran
smoothly. Whether using models or your own
people, having good photos will improve the quality
of any advertising piece. |
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In the Spot Light
Rodney Glawson
Senior Graphic Designer, Rodney Glawson, has been with
The Marion Group for over 10 years. His consistency,
good eye for design, and creativity have been the driving
force behind the outstanding quality of our final products.
Graduating from the Art Institute of Houston and working
in the advertising industry, Rodney strives to give his
best talent to each customer by exploring new ideas and
challenging himself with each project. His passion
in his job is to create, and design, always improving
on what he has done. To all of his clients and
co-workers who depend on him, he never fails to impress.
Outside of work, Rodney enjoys working
around his house. He also enjoys fishing, golf, watching
baseball or whatever sport may be in season. Family
is very important to Rodney, and he enjoys spending time
with his wife and two children. When asked what he
would do if he won 32 million dollars in a lottery, he
wisely answered, “buy a one-way ticket to the Caribbean…..Or,
whatever my wife wants.” |
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If
you would like more information on any
of the above mentioned services, please
feel free to contact me directly.
Regards
 Aaron
Ellisor
President
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444
aaron@marion.com
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