| We
are sending The
Marion Group’s Newsletter to business people
such as you who are looking for ways to grow your business.
We hope to share with you, new ideas and marketing opportunities
to achieve your business goals quickly and economically,
in print and multimedia, and on the web. |
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Spotlight on Tradeshow Displays 
Going Bigger and Better
Forum at the OTC 2007
The Offshore
Technology Conference (OTC) in Houston, Texas, was a big
hit this year for Forum Oilfield Technologies. The event
was held at the Reliant Center during the first week of
May. Marion designed and printed all graphics for Forum's
booth and helped coordinate the development of the booth
structure. This year Forum added sheer canopies and a second
level to their structure for business meetings.
Graphics
included: Eleven, 30” x 55”, board
mounted graphics placed around the deck and eight, 15” x
41”, board mounted graphics placed on the truss legs.
Marion
also programmed a flash presentation for each Forum company
(8 total at the OTC) to highlight key products. The
presentation continuously looped on a rented 42” plasma
screen. |
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Custom
Designed Displays
HISCO
came to Marion in December to discuss 2007 tradeshow plans.
Their dilemma was they needed a booth that would fill
a 20’ x 20’ space but also could scale down
to fit a 10’ x 10’ space for smaller shows.
After visiting a showroom, Marion was able to discuss
different ideas and options. When the selection was made,
our illustrator sketched out some ideas to fit the panel
sizes. Production followed soon after, enabling Marion
to complete the entire project from concept to
print-ready
art in 4 weeks. |
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 Have
you taken advantage of the BlackBerry?
New technology means new
methods of communication for marketers. With mobile marketing at an all time
high, it has become essential for ads and presentations to be compatible
with hand-held devices. Marion recently completed an animated Flash “Save
the Date” message for Dreier, LLC’s upcoming Strahan Dreier Charity
Golf Tournament. Two animation formats were developed: one for web
viewing (Flash) and the other in Blackberry format. The
firm received much positive feedback on this announcement.
Click
here to view the original Flash animation
or load this link http://www.marion.com/dreier/blackberry/savethedate.pme
into your personal Blackberry for viewing. |
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 Google’s
Watchful Eye
Google’s
quest for more knowledge about how people search has
gained further success. With the expansion of personalized
search, past searches have even more of an impact
on your current search results. There are positives and
negatives to this change. For one, this creates an impact
for search marketers who once relied on search results
being consistent from one computer to the next. Others
may find it helpful, since their favorite sites will
come up faster.
Helpful Hint: Google's personalized search is only
active when logged into a Google account, like Gmail.
How do you feel about personalized search?
Click
here to
answer our online opinion poll
Results will be published in the next Marion newsletter.
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The Power of Video
Video
presentations are great tools for communicating important
messages to your company, clients, and community. Marion
recently completed two videos for NACE International to
be used in Washington, D.C. for corrosion training and
education. The first video was
created for the Department of Defense to show how corrosion
impacts military infrastructure.The topic was illustrated
through various animations, images and video footage. The
second video highlighted some of the same issues but presented
the information in a conference room setting.
Watch
highlights from Video 1
Watch
a segment of Video 2
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Communication
Made Simple
Tools to get your message across
Marion
recently helped support the NACE Conference held in
Nashville, TN by developing
several brochures, flyers, and a flash
presentation for their main kiosk. The presentation outlined the key events
during each day of the conference (Sunday through
Thursday). As each day passed, the presentation updated
to only show the activities for the current and remaining
days. This proved a successful communication tool for
NACE International.
Watch
the NACE Kiosk presentation. |
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Cutting
Edge Websites
Andrews Myers Coulter & Cohen,
P.C.
Marion has the expertise to develop successful websites
for many industries and professionals. We recently launched
a website for Andrews Myers Coulter & Cohen, P.C.,
designed to portray modernism and elegance with a stunning
random image photo gallery and Flash banner. It has enhanced
and detailed bios of all the firm's attorneys in an easy
to find and easy to read format along with comprehensive
information on the types of cases they handle.
Visit the website. |
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If you would
like more information on any
of the above mentioned services, please
feel free to contact me directly.
Regards
 Chris
Pascoe
SEO - SEM
Internet Marketing Specialist
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444
chris@marion.com
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