Facebook is second only to Google in number of visitors. A properly developed Facebook page can help you recruit new customers and maintain relationships with existing customers. If you are serious about social media marketing, you may even want to consider purchasing ads on Facebook. A fan page can also greatly aid your company’s SEO efforts. However, companies should only use this site if it’s appropriate to their overall goals and image.
Because of Google’s ‘nofollow’ code, Facebook doesn’t directlyaffect your website’s SEO. However, having a Facebook profile can have massive indirect SEO benefits, including:
MARION can help you set up your company Facebook page, creating content and campaigns to increase your company's number of "fans".
Twitter, one of the fastest growing social media sites, lets you stay in constant contact with your customers. Tweeting about a new product or service lets your company build stronger relationships with your clients or simply fill them in on what is going on around the office. A quick tweet with a URL can help move traffic to a preferred landing page on your site. Similar to Facebook, companies should only use this site if it’s appropriate to their corporate image and goals.
Twitter won’t directly affect your site’s SEO because of Google’s ‘nofollow’ code. However, having a Twitter profile can benefit your company in other ways including:
MARION can help you set up your own Twitter account and instruct you on its uses for your business.
YouTube receives more searches than Yahoo! or Bing. Because of this, posting compelling content to the online video community can be a great way to connect with customers and to attract new ones. Even if your company can’t use YouTube to post promotional videos about products and services, you may be able to post short, recorded webcasts that can be used for investor presentations or e-learning. Once you have a video ready to upload, you can add SEO-friendly title and description tags.
Having a corporate YouTube channel can hold multiple benefits, including:
MARION can help you create videos for YouTube, establish your own channel on YouTube and optimize your video details for search engines.
Social Media Marketing (SMM) has become an increasingly useful resource, but can be difficult to implement properly and effectively. While traditional media typically allows only one-way communication of a company’s message, SMM generates an online conversation through social media channels. Messages spread from user to user in a grassroots way because they come from a trusted source, not straight from the brand or company.
There are several reasons why SMM is important, including:
For B2B clients, the MARION Integrated Marketing can help your business by focusing your SMM efforts on three main sources: Blogs, LinkedIn and Facebook.
Where appropriate for B2C clients, MARION Integrated Marketing also includes Twitter and YouTube strategies among others.
Sites such as these provide SEO benefits for your brand and allow you to build relationships with your customer base.
Just because social networking sites like Facebook and Twitter have been growing rapidly doesn’t mean blogs are out of style. Blogs are more important than ever, and they are here to stay. A blog helps connect a company to its customers and business partners. It provides an outlet for a company to establish a line of direct communication. Also remember that informative content from blogs can be recycled on email campaigns and company newsletters.
Keyword links from your blog to your other sites can help in SEO. Some of the benefits include:
MARION can help you set up your blog design and template. If you wish, we can also manage your blog for you, writing articles and adding images.
LinkedIn is geared solely toward professionals to offer a strategic networking experience. LinkedIn serves virtually every industry and profession, and both individuals and businesses can create profiles. It has 12.5 million small business users alone.
Creating a LinkedIn profile for your company can help in SEO. Some of the benefits include:
MARION can help you set up your own personal account on LinkedIn and/or add a company page.