Houston Search Engine Optimization (SEO) Services

Create a Master Keyword List.
What words and phrases are customers searching for to find your products or services? Marion uses specialized tools to determine how many searches per month are done on your keywords and the VARIATIONS those keywords can take. (For example: your product is "cars", but are more people searching on "autos" or "automobiles"? If you are a recruiter, are candidates searching more on "jobs" or "careers"?)

The keyword list, updated over time, is a powerful marketing tool for spotting trends, researching new product ideas, and identifying seasonal variations in demand.

What are Your Competitors
Doing Right?
Are your competitors getting higher rankings? Why? The Marion Group performs a competitive analysis to answer these questions.

On-Page SEO

Once we determine the keywords your customers are searching with, we then strategically add those terms to your site.

Optimize Your Content for Keywords.
The Marion Group verifies that keywords are used prominently throughout the text of yourwebsite. To get the best rankings, keywords must be used frequently and positioned strategically on the webpage.

The Marion Group can optimize your website using the right mix of keywords.

Do You Need a Dynamic or a
Static Site Solution?

Dynamic sites generate page content (or other content) from databases, while static sites (also called brochure sites) have hard coded content. In other words, a dynamic site may change each time it is visited, while a static site will probably not.

Typical dynamic sites include news or ecommerce sites. We can help you select which type is right for you, and then customize an SEO strategy to fit your needs.

We can work with your webmaster to find the right solution for your technology platform.

Off-Page SEO

Having high-value links to your website from other sites is almost as important as the content of your site. The Marion Group can help you identify and obtain these links.

Get Listed on Top Directories:

Once your site is launched, we list it on general, SEO-friendly directories. In addition, we list it on specialty directories applicable to your industry. If your business has a local focus, we also add your site to local directories such as Yellow Book and Google Places. For some sites, we recommend listing on the Yahoo! directory as well.

Many business owners want to increase web traffic, but most don’t have the time or resources to look for a comprehensive, ongoing strategy. At The Marion Group, we do the work for you. We know how to increase targeted traffic by getting high search engine rankings.

Our job is to help business owners like you achieve a first page Google ranking (not to mention a high ranking on the other major search engines, like Yahoo! and Bing). In fact, we have had full-time Search Engine Optimization (SEO) Specialists on-staff since 2002.

SEO gets your website noticed by new customers searching the web for your products and services. When prospects enter your products or services in a search field, the goal of search engine optimization is to make your site appear on the first page of results.

While many search engines have come and gone, Marion has been successful with them all.

SEO is an ongoing process, not a one-step fix. Search engines and directories constantly change the way they rank sites and your top competitors constantly respond to these changes. As a result, search rankings can change at any time – even multiple times a day.

To get and keep a high ranking, you have to consistently stay ahead of the game.

Our on-staff, certified SEO Specialist constantly researches changes and trends in the industry (so you don’t have to) and makes sure you benefit from this knowledge quickly. And since the major search engines do not actually publish the criteria they use to rank your site, Marion’s proven history of SEO success can be reassuring.

How the SEO Process Works

At The Marion Group, SEO is a three-step process:

• Behavioral Analysis
• On-Page SEO
• Off-Page SEO

Behavioral Analysis

Before tackling your website optimization, The Marion Group first examines who you are, who your customers are and what your competition is up to. Marion’s behavioral analysis, in which we take the pulse of your business to see where it is now and where you want it to go, is the crucial first step to driving new traffic to your site.

Determine Your Target Market.
SEO is all about marketing. We work to understand the behavior of your customers. Who are they? Who is your ideal customer? Where does 80% of your business currently come from? What types of business would you like to attract? What is IMPORTANT to your customers? What recent sales trends have you noticed?