What are Your Competitors
Are your competitors getting higher rankings? Why? MARION Integrated Marketing performs a competitive analysis to answer these questions.
Once we determine the keywords your customers are searching with, we then strategically add those terms to your site.
Optimize Your Content for Keywords.
MARION Integrated Marketing verifies that keywords are used prominently throughout the text of your website. To get the best rankings, keywords must be used frequently and positioned strategically on the webpage, while not losing the overall message of your site. MARION writers and SEO strategists work together to give you the best of both worlds.
Another great way to continually update your site with new, SEO friendly information is to have a blog. Our team at MARION has written successful blogs for a wide variety of clients. Creating a blog is completely optional, but a great addition to the SEO process.
Optimize Your HTML Code for SEO.
MARION runs SEO checks on all of our SEO clients to make sure the HTML meta tags for your site are well optimized for all search engines.
MARION Integrated Marketing can optimize your website using the right mix of keywords.
Having high-value links to your website from other sites is almost as important as the content of your site. MARION Integrated Marketing can help you identify and obtain these links.
Get Listed on Top Directories:
Once your site is launched, we list it on general, SEO-friendly directories. In addition, we list it on specialty directories applicable to your industry. If your business has a local focus, we also add your site to local directories such as Yelp, Yellow Book and Google Places. For some sites, we recommend listing on the Yahoo! directory as well. Local directories provide an extra layer of SEO to your site. For example, the iPhone’s Siri application uses local directories such as Yelp, as opposed to Google, to inform users about nearby businesses.
MARION runs SEO checks and sends monthly reports to all our internet marketing clients. We continually optimize your keywords and determine the best ongoing strategies for you.
Search Engine Optimization (SEO) is the best tool for getting high rankings on search engines. If your website is an integral part of your business, there is no longer-lasting or effective way to promote it than through SEO. Our job is to help business owners like you achieve first page rankings on Google, Bing and Yahoo!, thus ensuring your website gets the attention it deserves. At MARION Integrated Marketing, we do the work for you.
While many search engines have come and gone, MARION has been successful with them all.
SEO is an ongoing process, not a one-step fix. Search engines and directories constantly change the way they rank sites and your top competitors constantly respond to these changes. As a result, search rankings can change at any time – even multiple times a day.
To achieve and maintain a high ranking, you have to consistently stay ahead of the game.
Our on-staff certified SEO Specialist constantly researches changes and trends in the industry (so you don’t have to) and makes sure you benefit from this knowledge quickly. And since the major search engines do not actually publish the criteria they use to rank your site, MARION’s proven history of SEO success can be reassuring.
At MARION Integrated Marketing, SEO is a three-step process:
Before tackling your website optimization, MARION Integrated Marketing first examines who you are, who your customers are and what your competition is up to. MARION’s behavioral analysis, in which we take the pulse of your business to see where it is now and where you want it to go, is the crucial first step to driving new traffic to your site. This is what helps us create a targeted SEO strategy for your business.
Determine Your Target Market.
SEO is all about marketing. We work to understand the behavior of your customers. Who are they? Who is your ideal customer? Where does 80% of your business currently come from? What types of business would you like to attract? What is important to your customers? What recent sales trends have you noticed?
Keyword Research and Behavioral Analysis
What words and phrases are customers searching for to find your products or services? MARION uses specialized tools to determine how many searches per month are done on your keywords and the variations those keywords can take. (For example: your product is "cars", but are more people searching on "autos" or "automobiles"? If you are a recruiter, are candidates searching more on "jobs" or "careers"?)
MARION also receives specific keyword suggestions from Google Adwords
The keyword list, constantly updated over time, is a powerful marketing tool for spotting trends, researching new product ideas, and identifying seasonal variations in demand.