Search Engine Optimization (SEO) gets your Web site noticed by new customers looking for your products and services on search engines and directories. When potential customers enter your product or services description in a search field, the goal of search engine optimization is to make your site's listing appear on the first page of results. 

SEO is a process, not a single step. It is on-going. Search engines and directories change the way they rank sites constantly and change the relationships amongst themselves frequently. It is the job of our on-staff, certified SEO Specialist to keep up-to-date on changes and trends in the industry and to make sure that customers receive the advantage of this knowledge in a timely manner.

How the SEO Process Works

Determine Your Target Market.
SEO is all about marketing. We have to understand the behavior of your customers. Who are they? What qualities does your ideal customer have? What type of business do you like to get? Where does 80% of your business come from? What is IMPORTANT to your customers? What have you noticed in the way of recent sales trends?

Create a Master Keyword List.
What are the words and phrases words and phrases that customers are searching on to find your products or services? Marion uses tools to determine how many searches per month are done on your keywords and the VARIATIONS those keywords can take (for example: your product is "cars", but are more people searching on "autos" or "automobiles"? If you are a recruiter, are candidates searching more on "jobs" or "careers"?)

The keyword list updated over time is a powerful marketing tool as you can spot trends, research new product ideas, and use it to identify seasonal variations in demand.

What are Your Competitors Doing Right?
Are your competitor sites getting higher rankings? Why?

Optimize Your Content for Keywords.
Make sure that keywords are used prominently on the visible page; that they are used frequently and distributed appropriately on the web page.

Optimize Your HTML Code for SEO. Are keywords being used effectively in the programming code you don't see? Are all opportunities for keyword use taken advantage of?

Do You Need Special Dynamic Site
or Frames Solutions?
Dynamically created sites (as those created from databases) and sites built in frames need special solutions. You know you have a dynamically created site when you see "asp" or "?"s in the URLs of your web site pages. Many search engines avoid these types of pages as they can contain pitfalls. You know you have a frames site when you have to click on the "As displayed on screen" button when you print out a page - otherwise you get several pages printed out when you are expecting one.

Hand Submit to Top Search Engines:
Once the site is optimized for search engines, it is time to submit it to the top search engines. Paid inclusion services guarantee your web site pages will be indexed in search engine databases within a matter of days. This is a manual submission service used by the search engines to discourage automated submissions that tend to clog their systems.

Get Listed on Top Directories:
It is important to get on directories as every search site has a directory component. There are three very important directories, two of which charge for inclusion and the third is free. Of course, when you pay, you get on faster (about 10 business days).

Purchase Keywords:
Nothing works faster to drive traffic to your site as purchasing keywords. Buying keywords places you at the top of search results (guaranteed) on many important search sites at a time. There are two important services available that Marion uses to great success for clients. There is an important caveat here: when a prospect clicks through to your site, is the content compelling enough for them to stay and contact you? Also, creating the Master Keyword list is mandatory before purchasing keywords.

The Marion Group has full-time Search Engine Optimization Specialists on staff.

Complete the form below and a Marion Account Representative will contact you about your Search Engine Optimization needs.

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