Logo design is the first building block in constructing your corporate identity, image and brand. A logo's design is also the first impression your customers have of your company. For that reason alone, it is important that your logo design attracts attention, captures the essence of your business in a simple glance and leaves a lasting impression.

Over time, as you build your identity and brand, customers will associate the qualities of your company with your logo.

"As the symbol of a company, a logo acts as a shortcut or a bookmark to the customer's mental list of perceptions about that company."

- Aaron Ellisor, President,
  The Marion Group

Now, take a moment and glance around your office or home. How many logos do you see? And what do these logos mean to you? You will note that logos are conveying more than just what the product or service the firm provides. If you look at a computer logo, the logo and branding represents more than just a computer. The logo and branding conveys a message about the computer product and the company associated with it. As a symbol, the logo conveys the quality of their products; you remember your experience with company, the quality of their service and whether or not you would order from them again.

The Logo Design Process

The Marion Group has more than twenty five years experience in creating effective logo designs and branding campaigns for our clients. For us, it's more than just putting something pretty down on the page. We get inside your head and your business. We discover what your company does, what it does well, what your company culture is all about and what your business values are. We discover your passions and key drivers in your business. And we look at what your competition is doing, and what look and feel they are trying to achieve.

After we gather this information, we start a process of mocking up ideas from as many angles as possible. Sometimes the logo process is so obvious. The companies' products, services, values and business practices scream out and demand a look to convey the message. Other times, it's much more developmental, and the customer develops the concepts as we go through the process.

"Sometimes clients just don't know what they want, and until they see it, they can't express what their likes and dislikes are. We understand this and work very patiently with clients to give them multiple renderings"

- Aaron Ellisor, President, The Marion Group

Once we have many choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 3 to 4 rounds of revisions and development to achieve a successful logo.

After the logo is developed, The Marion Group will show the customer how this new mark will be used on stationery, signage, print advertising, web, and promotional products. The new logo will be the launch pad for everything the business does. The logo affects the look and feel of everything. And with the proper implementation, the logo continues to get stronger over time.

Revitalize an Existing Logo

If you feel that your logo design does not convey who you are, consider giving it a makeover. The new design does not have to be totally different, but can grow out of your existing logo. That way you retain what you have already invested in your brand and with a new look, show the world a new contemporary you. A revitalized logo can invigorate you, your employees and your business.

The Cost of a Successful Logo Design

Complete the form below and a Marion Account Representative will contact you about your Logo Design needs.

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