| More Internet Marketing Services |
| Shopping Feeds: to sites such as Shopping.com, Bizrate and Froogle. |
| E-newsletters: to keep you in contact with your customers and prospects. |
| Banner Advertising: to attract traffic from popular content and commercial sites |
Get started on an aggressive Internet Marketing campaign by calling The Marion Group at 832-369-8210 or use our Quick Quote Request for prompt action.
Internet Marketing Services and Website Promotion
Your One-Stop Source for All Your Online Marketing Needs
Search
Engine Marketing
The Marion Group has had
full-time, certified Internet Marketing Specialists on staff since 2000.
Submit to Search Engines: The Marion Group uses the Yahoo! Site Match service to get your home page listed in the Yahoo search engine and others within 7 days.
- Listings appear in the main body of the search results page
- Rank position is determined by the relevance of your site content to the user's search request (hence your page must be search engine optimized for high rankings!)
- Search engines included: Yahoo, MSN, AltaVista, AllTheWeb and Ask Jeeves
To make sure you are covered for those keywords for which your site is not optimized, but still have importance for you, we purchase keyword ads for you.
Houston Ad AgencyDedicated to growing your business.
Focused on your bottom line.
www.marion.com
Purchase Keywords (Search Engine Marketing): The Marion Group works with you to determine which keywords you wish to purchase and set s up accounts with the two leading providers of this service. Your ads appear across dozens of the top search engines, including Yahoo!, MSN, Ask Jeeves, Lycos, AltaVista, Netscape, HotBot and Google.
Charges are only for visitors to your site. You have total control of the amount you wish to invest in this service. You can ramp up your campaign or pull it back down in a matter of hours.
Online Yellow Pages: If your business has a local focus, The Marion Group ensures that you have listings and top-listed ads on the major online Yellow Pages for Yahoo, Google, MSN and others.
Link Popularity: Link popularity can literally make or break a site with search engines, yet developing a powerful link strategy is one of the most difficult areas of Internet marketing.
"Link popularity" generally refers to the number and quality of the incoming links to your site –the fact that other sites consider your site important enough to link to it. Search engines put a high premium on a site’s link popularity and use link popularity in evaluating rankings. As already mentioned, links have to be of good quality, such as coming from authoritative sites, respected directories or industry hub sites.
The Marion Group can put together a powerful link popularity campaign that your competitors will find difficult to beat. We find the authoritative sites in your industry and use proprietary software to find what sites link to your competitor sites. Then, we pursue the quality links that will raise the link popularity of your site.
On-Going Internet Marketing Services
The job of our Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialist will:
- Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in those areas that are most beneficial your business.
- Work on strategies that will result in turning your site traffic into customers.
- Maintain your master keyword list.
- Manage the paid inclusion accounts with the various search engines.
- Manage your purchased keyword accounts and report activity monthly.
- Recommend new Internet marketing strategies as opportunities present themselves.
- Prepare a monthly report of site activities including number of visitors to your site, performance of your purchased keywords, online forms completed as a per cent of visitors (conversion rate) and recommendations for improving site performance.
With The Marion Group, you have a single resource for all your Internet Marketing Services needs.
The Marion Group can:
- Optimize your website for search engines to achieve higher rankings
- Get your site listed on search engines and directories
- Increase your site’s link popularity
- Buy relevant keywords for which your site is not optimized
- Provide on-going Internet Services to continually improve your sites performance
- Build your brand across the Internet
Below is a brief overview of our Internet Marketing Services.
On-Page Internet Marketing Services
Search Engine Optimization (SEO)
Keyword Analysis: To determine the exact words and phrases that people are using to find your products and services, The Marion Group executes a Keyword Analysis. Relevant keywords and the number of searches performed per month for each keyword are compiled onto the Master Keyword List. We also look at your competitor sites to find more keyword opportunities. From this analysis, we use only most favorable keywords to build the content for your site.
Search Engine Optimization (SEO) of Your Site Content: The Marion Group interviews your company and/or key employees to develop search engine friendly content for your website. Search engine optimized (SEO) text consists of 250 – 300 words per page incorporating the appropriate placement, prominence and frequency of keywords.
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Persuasive Content: It is one thing to get traffic to your site, it is another thing to convince visitors to contact you and become customers. This is an important aspect of content frequently missed by typical SEO services. The Marion Group content developers write content to get your site top ranking on search engines and write compelling content to persuade visitors to phone or email you.
Off-Page Internet Marketing Services
Directory and Search Engine Submissions
Once your site is launched, it is time to submit it to search engines and directories.
Marion has seen many search engines come and go, and has been successful with them all.
Submit to Directories: The Marion Group submits your site to the top three directories. Two of them are fee-based and the third is free. It is essential to be on these directories as search engines consider sites listed on them when determining rankings. We also submit to specialty directories depending on your industry.
