Search Engine Marketing (SEM)

Search Engine Marketing (SEM) could also be called search engine advertising. While SEO strategies get your website higher rankings when customers search for relevant keywords, you can also use SEM to guarantee first-page placement in search results.

The Marion Group has had full-time, certified Internet Marketing Specialists on staff since 2000.

You may have keywords in mind for which your site is not optimized. In this case, we can purchase keyword ads for you.

An example of a purchased keyword ad on Google:

Purchase Keywords: The Marion Group works with you to determine which keywords you wish to purchase and sets up accounts with the two leading providers of this service. Your ads appear on the top search engines, including Google and Bing/MSN/Yahoo!

You are charged only when someone visits your site. You have total control over the amount you invest in this service. You can ramp up your campaign or pull it back in a matter of hours.

Social Media Marketing (SMM)

Social Media Marketing (SMM) has become an increasingly useful resource, but can be difficult to implement properly and effectively. While traditional media typically allows only one-way communication of a company’s message, SMM generates an online conversation through social media channels. Messages spread from user to user in a grassroots way because they come from a trusted source, not straight from the brand or company.

There are several reasons why SMM is important:

• Provides useful information to customers about products and services in a more casual way
• Helps with Search Engine Optimization

For B2B clients, the Marion Group can help your business by focusing your SMM efforts on three main sources: Blogs, Facebook and LinkedIn.

Where appropriate for B2C clients, The Marion Group also includes Twitter, YouTube and Wikipedia strategies among others.

Sites such as these provide SEO benefits for your brand and allow you to build relationships with your customer base.

On-Going Internet Marketing Services

The job of our Internet Marketing Specialists is to keep up-to-date on changes and trends in the industry, and to make sure that you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialists:

• Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in the most beneficial areas for your business
• Work on strategies that will result in turning your site traffic into customers
• Maintain your Master Keyword List
• Manage your SEM accounts and report activity monthly
• Recommend new Internet marketing strategies as opportunities present themselves
• Prepare a monthly report of site activities

With The Marion Group, you have a single resource for all your Internet Marketing Service needs.

The Marion Group can provide:

The Marion Group can provide:

• Search Engine Optimization (SEO)
• On-Page SEO
• Off-Page SEO
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Ongoing Internet Marketing Services

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) can help your business discover the words people use to find your products and services online, and then put your website on the first page when people search for those keywords.

There are two types of SEO. On-page SEO is strategically placing these keywords on your site to help your online customers find you. Off-page SEO is getting other sites to link to your website using those same keywords. In combination, they can be a powerful Internet Marketing strategy.

On-Page SEO

The first step taken by The Marion Group is to determine what your customers are searching for and strategically adding those keywords to your site.

Keyword Analysis: The Marion Group performs a keyword analysis to reflect the online behavior of your customers. This analysis determines the exact words and phrases that people are using to find your products and services. Using this, we compile a Master Keyword List containing relevant keywords and the number of searches per month for each keyword. We also examine your competitors’ sites for more keyword opportunities. From this analysis, we use only the most favorable keywords to build the content for your site.

SEO of Your Site Content: The Marion Group interviews your company and/or key employees to develop search engine friendly content for your website. Search engine optimized text consists of 300 – 600 words per page including the strategic placement, prominence, and frequency of keywords.

Each page is uniquely optimized for the content of the page. More on Search Engine Optimization.

The Marion Group can optimize your website using the right mix of keywords.

Persuasive Content:It is one thing to drive traffic to your site, but another to convince visitors to contact you and become customers. This important point is frequently missed by typical SEO services. The Marion Group creates copy that gets your site a top ranking on search engines and writes compelling content to persuade visitors to phone or email you.

Off-Page SEO

Having high-value links to your website from other sites is almost as important as the content of your site. The Marion Group can help you identify and obtain the best of these links.

Once your site is launched, it is time to list it on the major search engines by adding keyword links from several important directories and sites. First, we add keyword links from specific SEO-friendly directories and content sites. Next, we list your site with any specialty directories applicable to your industry. We also list with local directories such as online Yellow Pages for businesses with a local focus. For some sites, we recommend listing on the Yahoo! directory as well.

While many search engines have come and gone, Marion has been successful with them all.