Posts Tagged Search Engine Marketing
Bing and Yahoo! – Back in the Search Engine Marketing Game?
Posted by Robbie Stevens in Internet Marketing, Search Engine Marketing on October 1, 2010
In February, we told you about the alliance between Yahoo! and Microsoft that would combine the advertising power of the Bing and Yahoo! search engines.
Up to this point, this alliance has given Google nothing to worry about – their US market share has held strong at 65% (according to the Nielsen Co.). But by using a massive ad campaign, Bing’s searches have made steady strides. As a result, the Microsoft site is now the second-most popular search engine in America.
Historically, The Marion Group has advised clients to streamline their Search Engine Marketing (SEM) efforts and to spend their advertising dollars mainly with Google. However, the Yahoo!/Microsoft alliance, coupled with Bing’s recent strong performance, is causing us to re-evaluate this stance.
Why? Using one account – and one ad budget – you can now advertise on Yahoo! as well as all Microsoft search sites (including Bing, MSN and Windows Live search). While their individual market shares aren’t terribly compelling, when combined they command roughly 26% of the American search market, with better access to female and 50+ demographics. Our recent test ads on Yahoo!/Bing demonstrated that they are indeed a promising resource.
Search engine marketing is only one of the Internet marketing options available to our clients. Contact us today to expand your paid search options and capitalize on this emerging alternative!
Microsoft & Yahoo! Get In the Paid Ad Bed Together!
Posted by admin in Internet Marketing on February 19, 2010
One Account Can Now Manage Paid Ads on Yahoo! and Microsoft Search Properties and Partner Sites
By end of the year or in early 2011, Yahoo! and Microsoft will share the same bed to create the Yahoo! and Microsoft Search Alliance. The new YMSA will enable a new, unified search marketplace combining the Yahoo! and Microsoft paid ad networks. Now, Marion Internet Marketing Specialists can purchase ads for our customers through one account covering both search networks.
We can log into one place – the Microsoft’s adCenter – to manage campaigns with greater efficiency and a better ROI. With just one buy, the ads we place for our customers can reach users of Yahoo! and Microsoft sites (MSN.com and Bing.com), as well as their premium partner sites. The combined effort of the two companies will help us reach more customers for our clients with greater ease and efficiency.
With just one account for the two networks, we will be able to reach up to 150 million searchers and get approximately 62% more search volume than on Yahoo! alone.
To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on their leading web properties. They will deliver new features and innovations in the form of new content and web products used by hundreds of millions of consumers.
Microsoft will continue to innovate the underlying technologies that drive high quality algorithmic and paid search results.
With this alliance, the combined Yahoo! and MSN share of searches comes to about 23.75%, leaving Google still very much the King of Search with a 72.25% share according to the latest info from Hitwise.
If you are interested in Internet Marketing Services at Marion that include paid ads not only on Yahoo! and Microsoft sties, but also on King Google, call us at 713.623.6444 or send us an info2@marion.com.
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