Posts Tagged marketing plan

I recently watched a video clip about the new promo campaign for Warner Bros.’ Inception home video release. Besides the intensely deep voice compelling me to purchase the DVD, what’s interesting is Warner Bros.’ marketing tactic which incorporates new technology with traditional advertising.

The campaign involves the use of SpyderLynk’s SnapTag, which is a two-dimensional image featuring the advertiser’s logo, “encircled by discrete encoding schemes” that sa predetermined response (as their website explains). Warner Bros. has fixated SnapTags on various mediums, including posters, television commercials and the Web. This may sound relatively similar to QR Code application, with a few subtle differences.

What’s great about these new tools is the ease of integrating them with your existing forms of advertising. Barcodes, such as these, can be applied almost any place imaginable. So, this is an opportunity to totally revamp your campaign.

Rather an advertiser chooses to use QR codes or the aforementioned tags, it’s a smart move to jump on the barcode bandwagon. Let’s remember the advantages of being first-movers in marketing. Your company, and even more so, your brand will be recognized as dynamic innovators or the fresh face of the industry. These are the perceptions that make a company thrive. The last thing you want to do is be the last person to catch on to a trend. (For instance, you don’t want to be the last person with a Jheri Curl, you just don’t.)

American consumers are still getting used to these images, so take advantage of their inexperience before they get bored.