Posts Tagged Logo Redesign

Logo design is one of the first building blocks in constructing your corporate identity, image and brand. But what about logo redesign? At what point should a company redesign their logo? Simply put, it might be time to take a look at a redesign when your company’s logo no longer represents the company, its mission and its identity.

But changing your company’s logo isn’t as easy as answering a simple question. It takes time to analyze where the company is and where the company wants to go and what strategies it is going to take to get there. This is where The Marion Group can help.

Example

The Marion Group redesigned the logo for McKenzie Equipment. McKenzie wanted to position themselves as a modern company that not only provided compressed air equipment and products, but compressed air solutions that meet their customer’s needs.

First off, we dropped the “Equipment” from the logo and added “Compressed Air Solutions” to get the point across that McKenzie was about more than just “equipment.” In addition to dropping “Equipment,” Marion needed to somehow illustrate “compressed air” in the logo. We gave the logo a feel of “flowing air” with the red and gray “swooshes” and used a font that reflected the more modern look that McKenzie was searching for.

Revive Your Logo

Depending upon your needs and whether or not you want a complete overhaul, you don’t necessarily have to change your logo completely. Your logo can evolve from your previous logo to retain the branding that is already in place. You could simply update your company’s logo with a new, fresh look.   

If you’re not sure where to start or if you’re not sure that your company even needs a logo redesign, contact us at 713.623.6444 or email us at info2@marion.com