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QR Codes, the Magical Squares

QR Code Pictogram

QR Code Pictogram

By scanning the QR pictogram, you can find out what is inside the foil wrapper.

By scanning the QR pictogram, you can find out what is inside the foil wrapper.

The latest and one of the most exciting trends in M-marketing (aka mobile marketing) is to have a Quick Response (QR) Code that allows users to connect to your website Home page, a specific page on your website or any URL of your choice by means of a mobile phone with a camera and a web browser.

The user takes a picture of the QR Code – which is essentially a matrix or two- dimensional bar code, also called a pictogram. A QR Code Reader on the phone decodes the embedded URL at high speed, opens the phone’s web browser, and magically takes the user to the encoded URL instantly. There is no need for the user to type in the URL, so you can even embed long URLs in the QR Code if you wish.

Although used in manufacturing since 1994, the exciting aspect is that QR Codes are now becoming more commonly used for convenience-oriented applications by mobile phone users.

The QR pictogram can be affixed or printed on products, magazines, brochures, business cards, signs, posters, billboards, t-shirts, the side of trucks and basically any physical object. The pictogram is so forgiving that you can even scan it from a computer screen. You are only limited by your imagination where and how you can use it.

Check out this video as an example to see how the QR Code works.

Learn more about QR Codes. http://en.wikipedia.org/wiki/QR_Code.

The QR Code Magic Revealed

For decoding a QR Code you just need three things:

  • A Java enabled mobile phone with a good quality camera.
  • The QR Code itself (Marion can help you generate the code).
  • QR Code Reader software supported by your mobile phone. You can download a FREE Reader for your specific phone model from these sites: Kaywa Reader, Quickmark QR Reader, i-nigma, and Beetagg.  I-Phone users, go to www.apple.com/itunes/.

Try your QR Reader out on this QR Code!

qrcode

Let Marion create your own QR Code to link to your website or contact page and add another way for you to reach your customers.

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