The Marion Group - Houston Interactive Agency » Internet Marketing Houston

New Year, Renewed Commitment

admin — Tue, 27 Dec 2011 15:54:06 +0000

During this busy time of year, it may be difficult to keep up with your social media marketing campaigns. With 2012 fastly approaching, why not renew your commitment to your social media platforms. Make a New Year’s resolution that will help keep you on your customers’ minds, and at the top of the search engine heap.

No time to create and post content? Marion offers customized editorial and copy writing services tailored to your needs. From creation to management, we’ll keep your social media marketing campaigns running like a well oiled machine.

Call 713-623-6444 to get started with Marion today!

Parker EPD Launches New Web Site Design – Separate but the Same

admin — Wed, 02 Nov 2011 20:47:19 +0000

Parker Energy Products Division (EPD) based in Stafford, TX is a division of a large global company. To better establish themselves in the marketplace, Parker EPD decided to create their own online presence. The challenge was creating a unique site for their division while conforming to Parker’s corporate branding guidelines and graphics standards. That’s where Marion came in to help.

Marion’s expertise in brand positioning allowed Parker EPD to further develop their own identity while remaining within their parent company’s guidelines for logo and overall website structure.

Parker EPD (Energy Products Division) is a provider of innovative, engineered solutions for the global energy industry. They offer specialized products, technologies, and services to upstream, midstream, and downstream operations, as well as to offshore wind energy projects and high pressure water markets.

View Parker EPD’s full website.

View more of Marion’s Custom Web Designs.

FET’s New Website Design ties Multiple Brands into One

admin — Tue, 01 Nov 2011 13:10:12 +0000

FET Website

Forum Energy Technologies (FET) is rapidly expanding its oilfield related products and technical services. This activity has led to a few growing pains, so FET called on Marion-the experts in Interactive Marketing-to pull all of those new acquisitions into one seamless and consistent online presence.

The process didn’t come without challenges. First, Marion had to create a logical structure for the site. Starting with the development of a new sitemap, Marion began hammering out a strategy by which customers could quickly access relevant information while maintaining a consistent brand message throughout the site. Right from their home page, you’ll find an intuitive slide show and easy-to-navigate graphic presentation of FET’s products and technologies, and the ability to quickly search their extensive content. Marion has created over 500 pages for FET, and as new brands are acquired, they will be brought into the fold.

Just as Marion prides itself on being a full-service agency, FET is set to become the full service onshore and offshore oilfield services company. From their subsea technologies like the ROV, to drilling, to production, FET’s lengthy list of capabilities continues to grow.

Also, see our portfolio of Custom Web Designs.

To view the full website Marion has created for FET, visit http://www.f-e-t.com.

Gulf Craft Launches New Web Design

admin — Fri, 21 Oct 2011 14:41:34 +0000

Marion has just helped Gulf Craft, LLC launch their newly re-designed website. Established in 1965, Gulf Craft is a leading provider of custom built aluminum boats.

They wanted to showcase three main boat types: Crew/Supply Boats, Passenger Boats, and Catamarans. Marion has delivered a clean and well organized website that does just that, and more.

Marion completely reorganized Gulf Craft’s descriptions, photos, drawings, and videos into a quick and easy-to-use system. With the addition of a dedicated YouTube channel, Gulf Craft can now demonstrate their custom boats and advanced technologies in a more engaging and interesting way.

Visit Gulf Craft, LLC at http://www.gulfcraft.com to view their website.

Also, see our portfolio of Custom Web Designs.

First You Strategize

Sheryl Sargent — Fri, 17 Jun 2011 22:01:22 +0000

Everything you do for your business should have an end-goal in mind. For most of us for-profit companies, that goal is to make money. If you’re not seeing the $$$ you’d expect, then it’s time to revamp your strategy. It’s kind of a “Duh” moment, yes. However, despite being an integral component to your business, strategy can be neglected when you’re trying to maintain sales, staff, accounting and cat naps at your desk to keep your business in operation, especially when it comes to the small details that can make a big difference.

Take a look at Marion’s quick and dirty bird’s eye view of what strategies you need to consider going forward.

Business Strategy

Branding Strategy
- Market Research
  - Customer Definition & Understanding
  - Customer Benefits
  - Competitor Understanding
- Market Plan
- Creating Brand Experience
  - Integrated Marketing Mix
  - Brand Identity
  - Company

Goals

Sales Strategy
Marketing Strategy
- SEO/ Internet Marketing Strategy
  - Company Website
  - Mobile Website
  - Google
  - Bing/Yahoo
- Social Media Marketing Strategy
  - Facebook
  - Twitter
  - LinkedIn
  - Blogging
- Public Relations Strategy