Posts Tagged Graphic Design Portfolio
The Right Logo for The Wright Company
Posted by Sheryl Sargent in Advertising, Brand Positioning, Graphic Design, Internet Marketing, Logo Design on September 8, 2010
Marion recently designed a new logo for Wright’s Well Control Services (WWCS), giving the company a completely new brand identity. Their new branding package includes their logo design (seen here), stationery, and a website which is soon-to-come.
While introducing Wright’s current services with a silhouette of an oil rig in a W-shaped window, the logo also reflects their history. The flame “dotting” the “I” in Wright’s, represents their start as a firefighting company.
Today, Wright’s provides specialty subsea and deep water well and pipeline services to offshore oil and gas operators and contractors in the Gulf of Mexico.
Journey through our graphic design portfolio to view Wright’s and other clients’ brand building products.
Team with Marion to create a new identity for your company, immersing your brand in our fully integrated brand experience.
Marion Graphic Design Services for DISA, Inc.
Posted by admin in Annual Design Report, Brand Building, Brand Positioning, Graphic Design on February 25, 2010
The Marion Group had the honor of providing our graphic design services for DISA, Inc.’s 2009 Year-End Review.
DISA is a leading provider of innovative employee screening solutions and third-party administration services. So, when creating this year-end review, Marion needed to be able to take technical information and graphically represent it in a creative and attractive way.
For the cover, Marion used a textured black paper called Classic Columns XL and applied a silver foil that was stamped and embossed with their logo. The contrast of the silver on the black, combined with the texture of the paper, creates a striking juxtaposition for the reader, even before they open the year-end review.
On the inside of the year-end review, Marion used a 100# gloss paper with dull text and applied a spot ultra varnish on various images and throughout the inside of the review. Like the cover, the contrast of the dull paper with the spot UV coating created a nice distinction that is visually stimulating.
Visit Marion’s graphic design portfolio to view more of our work.
This is the second year-end review that The Marion Group has created for DISA, Inc.
About DISA, Inc.
DISA has been providing full-service employee screening solutions for over 20 years. DISA offers a comprehensive line of employee screening services that are designed through experience and innovation, delivered with today’s most advanced technologies and with workplace safety in mind, including drug and alcohol testing, background screening, occupational health screening and online safety and substance abuse training.
For more information of how The Marion Group can provide your company with creative and interesting graphic design that showcases your corporate identity and brand position, call us at 713.623.6444 or email us at info2@marion.com.
The Art of Brochure Design
Posted by admin in Brochure Design on February 12, 2010
The Wright Asphalt brochure project was a fun challenge for us, since it dealt with an industry we had not previously worked with. The design utilized images of asphalt in various ways to bring out the essence of the product and highlighted the beauty of the open road. The completed piece was a 9” x 12”, 4-page plus cover brochure.
Corporate brochures are important as sales tools and positioning pieces. However, if the brochure is not strategically planned out and professionally designed, your new brochure may end up in your potential customer’s trash can.
Consider the following points, when you decide to redesign an existing brochure or create a new one.
- Does your brochure communicate the message intended and stand up against the competition?
- Does your brochure connect emotionally with your prospective customers?
- Is your design professional?
- Does the design use high quality imagery?
- Does your brochure connect personally with your target audience?
- Is your brochure easy to read and follow?
- Is the brochure in language the customer will understand and relate to?
- Are the benefits of the product or service listed up front?
- Does the brochure convey a strong message?
- Is the customer asked to complete a specific action such as calling the office or visiting the website?
When it’s time to produce a new brochure, it should be for a definite purpose and the appropriate investment should be made. Cutting corners may end up with an unimpressive piece.
Check Marion’s latest brochure creations.
Learn more about Marion’s brochure design processes at www.marion.com.
Points pulled from Darrell Zahorsky’s Design Trash TestChampion Brochure Design Wins Award – A Case Study
Posted by admin in Brand Positioning, Brochure Design on January 12, 2010
Marion has created thousands of custom brochure designs over the past 27 years from simple and cost effective to elaborate and high-end.
The positioning brochure Marion designed for Champion Technologies is an example of a completely custom, high-end piece.
Champion Brochure Cover Design
Goals
The goal for this brochure was to create a positioning piece that would put Champion Technologies in the same playing field as other larger upstream chemical companies such as Baker Hughes, Nalco… etc. Although Champion Technologies is the world’s largest privately owned upstream chemical company, many in the industry have been unaware of Champion’s presence or have been under the impression that the company was not competitive with large, publicly traded firms.
Champion’s challenge was to position the Champion brand as one of the “Big Players” within the industry and to have their technical capabilities and global experiences stand out from their better known competitors.
Strategy/Tactics
The strategies used to accomplish the objectives were to:
- Determine an overall structure and layout for the text and images, showcasing an overview of company capabilities
- Illustrate each page layout by hand to create unique imagery and diagrams of processes
- Select images that capture Champion’s brand and capabilities
- Lead a custom photography session with hired models and selected props for additional original imagery that would enhance Champion’s new positioning within the industry
- Showcase Champion’s high level of sophistication, technical know-how and global reach to again enhance their positioning, by utilizing high-end printing and binding techniques including:
- Spot dull varnish
- UV coating throughout
- Custom die cut pocket
Results
The end result showcased a full-color, 8-page brochure that encompassed the company image and qualities of leadership and innovation.
Once the brochure was delivered to its intended audience, the awareness of those unfamiliar with Champion Technologies rose significantly. This was determined by an increase in the unaided recognition rating measured from a pre- and post-brochure survey. This positioning brochure has proven to have played a part in the new recognition and awareness of the Champion brand and capabilities.
Additionally, through the use of the selected photography and illustrations, the piece successfully conveyed that Champion is a worldwide player, a technology pioneer, a proactive leader and a people- and service-oriented company in the upstream chemical industry.
The Champion brochure received the Communicator Awards Gold Award of Excellence.
To see other examples of recent brochure designs, check out Marion’s portfolio.
The Marion Group Wins Gold Award For Total Safety’s 2009-2010 Products and Services Catalog
Posted by admin in Catalog Design on November 20, 2009
Total Safety Print Catalog
The Marion Group, a B-to-B, Houston catalog design firm, is winner of International Gallery’s Gold Award, the highest honor, for design and production of Total Safety’s 2009-2010 Products and Services Catalog. Total Safety is a leading global provider of integrated safety solutions and services. Marion provided a turnkey service to produce this nearly 200-page full-color catalog that showcases a selection of the safety products, equipment and safety services that Total Safety offers.
To view a sample of Total Safety’s 2009-2010 Products and Services Catalog, visit our catalog design portfolio.
For more information on The Marion Group, visit our website.
Marion’s Turnkey Service
Marion was responsible for the overall project coordination, as well as the content development including writing, editing, gathering product images, proofing and communicating with suppliers on behalf of Total Safety. Marion’s graphic design services included the development the page template and cover design to reflect Total Safety’s graphic standards and brand identity.
The Marion Group produced the page layouts and electronic production of the catalog. To complete the project, Marion also handled the printing of the catalog.
A Catalog with the Customer in Mind
Charles Ripoll, Total Safety Executive Vice President of Marketing and Business Development, says that “the goal of the publication was not only to feature top brand products and services, but to provide a comprehensive guide for all the latest in cutting-edge safety services and equipment. Total Safety’s catalog represents the world’s best safety products all in one centralized place to make our customers’ jobs easier and to keep them safer.”
Paul Tyree, Total Safety Vice President U.S. Operations, thinks that “while the catalog is very in-depth with an extensive listing of products, the catalog is easy to read, which makes ordering very simple” for their customers.
The catalog was printed on a web press to the final specifications of: 8.375” W X 10.875” H; 198 pages + cover. The cover was printed on 100# gloss paper, and the text was 70# gloss paper. The book was perfect bound with a UV coating on the cover.
To learn more about The Marion Group’s Catalog Design Services, call us at 713.623.6444 or email us info2@marion.com.
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