Posts Tagged Google
Reliance on Google PageRank – A Thing of the Past?
Posted by admin in Search Engine Marketing, Search Engine Optimization, Web Design on October 27, 2009
Search Engine Optimizers have always relied on Google PageRank to determine the strength of websites on search engines; however, Google is trying to wean us off its use. To do this, Google removed the PageRank values from the Crawl stats section of Google Webmaster Tools.
Google PageRank stats range from (Lowest) 1 – 10 (Highest).
Google Toolbar PageRank
Google has always implied that PageRank is not the end all be all but no one seemed to listen. Now that it’s no longer there, Google is hoping the temptation to utilize these figures dissipates.
Still, the PageRank value is not completely obsolete. The Google toolbar and other third party applications currently provide access to this information, so technically this only affects those that utilize Google Webmaster Tools to closely monitor their sites.
It seems the moral of this Google update is, when analyzing the value of your website do not rely on only one metric.
Remember, when SEO has you confused, contact Marion to get you headed in the right direction.
YouTube Ads Make $$$ for Amateur Viral Videos
Posted by admin in Advertising, Internet Marketing, Social Media Marketing, Viral Video on September 11, 2009
YouTube has been a tremendous success for all who wish to post their videos at no cost, and the site has been an overwhelming success for its owner, Google. It generates the 4th largest amount traffic on the Internet. However, how to monetize this traffic bonanza has always been an issue for Google.
Here is one way that Google is trying to monetize it for both advertisers and amateur videographers whose video postings go viral. [Note: A viral video is one that achieves widespread popularity through a process of Internet sharing, such as through email, IM (Instant Messaging), blogs and other media sharing websites.]
Read or listen to this NPR interview to learn how Google does it and how a dad made $25,000 from advertisers with a video of his son, David, after a visit to the dentist.
Look at the video of David after his visit to the dentist and see why it went viral.
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