Posts Tagged custom website design

So your website is up and running with more traffic than a Houston freeway. So why are sales or sales leads (aka conversions) so low? Unfortunately, no matter how great your site is, without the proper persuasive content or even eye-candy (great graphics and images), your website is no more than a corridor to the competition.

No need to fear, Google is hear. Google has created an exciting remedy to solve your conversion issues by using Google Website Optimizer . This tool employs A/B Testing and Multivariate testing to evaluate what design and layout will best generate conversions for a desired action (i.e. make a purchase or complete a contact form).

A/B Testing compares two or more variations of your webpage against each other. Multivariate testing evaluates hundreds of alterations including differences in copy, graphics, headlines, and designs simultaneously to see which will produce optimal results.

Google Website Optimizer is a handy tool and best of all, it’s free! You may notice all those high-speed travelers start to take the scenic route through your website and even park for awhile.

As part of our custom website design process, Marion can do this optimization testing for you to transform your website into an online powerhouse.