Posts Tagged Custom Web Design

Parker EPD Launches New Web Site Design – Separate but the Same

Parker EPDParker Energy Products Division (EPD) based in Stafford, TX is a division of a large global company. To better establish themselves in the marketplace, Parker EPD decided to create their own online presence. The challenge was creating a unique site for their division while conforming to Parker’s corporate branding guidelines and graphics standards. That’s where Marion came in to help.

Marion’s expertise in brand positioning allowed Parker EPD to further develop their own identity while remaining within their parent company’s guidelines for logo and overall website structure.

Parker EPD (Energy Products Division) is a provider of innovative, engineered solutions for the global energy industry. They offer specialized products, technologies, and services to upstream, midstream, and downstream operations, as well as to offshore wind energy projects and high pressure water markets.

View Parker EPD’s full website.

View more of Marion’s Custom Web Designs.

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New Website Design for Occucare International

Occucare InternationalEstablished in 1980, Occucare International is the largest provider of occupational health services in the world with over 100,000 workers under their care in the US and worldwide. To reflect their international growth, Occucare called upon The Marion Group to help them with brand positioning, updating their image, logo, web content, and a new structure for their website; a totally integrated package.

With all of the medical requirements for Americans working abroad, it was important to create a website that makes it easy for clients to find the information they need quickly and easily. That considered, Marion created a structure for their website that focuses on three main channels: US Medical Services, International Medical Services, Travel Medicine and OGUK Offshore Oil & Gas.

Occucare also wanted to bring attention to their unique capabilities, such as mobile response anywhere in the US within 24 to 48 hours, and their ability to respond to needs Internationally. With growing demand for Occucare’s services overseas, they have partnered with Gulf Healthcare International to open Occupational Health International. Located in Dubai, OHI is the first dedicated occupational health facility in the UAE. Marion standardized the two brands for seamless online integration.

Occucare International is a family owned and operated occupational health service provider founded by Dr. Jerry McShane. Their headquarters are located in Houston, Texas with additional offices in Beaumont and Deer Park, Texas.

Take a look at more of Marion’s Custom Web Designs.

For more information about Occucare International, visit their website.

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FET’s New Website Design ties Multiple Brands into One

FET Website

FET Website

Forum Energy Technologies (FET) is rapidly expanding its oilfield related products and technical services. This activity has led to a few growing pains, so FET called on Marion-the experts in Interactive Marketing-to pull all of those new acquisitions into one seamless and consistent online presence.

The process didn’t come without challenges. First, Marion had to create a logical structure for the site. Starting with the development of a new sitemap, Marion began hammering out a strategy by which customers could quickly access relevant information while maintaining a consistent brand message throughout the site. Right from their home page, you’ll find an intuitive slide show and easy-to-navigate graphic presentation of FET’s products and technologies, and the ability to quickly search their extensive content. Marion has created over 500 pages for FET, and as new brands are acquired, they will be brought into the fold.

Just as Marion prides itself on being a full-service agency, FET is set to become the full service onshore and offshore oilfield services company. From their subsea technologies like the ROV, to drilling, to production, FET’s lengthy list of capabilities continues to grow.

Also, see our portfolio of Custom Web Designs.

To view the full website Marion has created for FET, visit http://www.f-e-t.com.

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Get Your Business in the Cloud

Cloud computing, also known as cloud technology, seems like a tech term, but it’s quite simple to understand and use. It is simply having every piece of data you could possibly imagine at your fingertips. The data is mobile, transferable and instantly accessible. Think of “the cloud” as an app to access your life via pictures, documents, videos and music whenever and wherever you want to access it.

The key to enabling the portability and interactivity that is “the cloud” is to synch up your data among your devices, as well as access to shared data. Shared data is the data we access online in any number of places, such as social networks, banks, blogs, newsrooms, paid communities, etc.

Here are the benefits for cloud computing:

  • Cloud computing reduces costs for hardware (Paying for computers, software, networking management and overall IT expenses.) Additionally, with cloud computing, you only pay for what you use.
  • You can scale down your business’ storage needs seamlessly rather than having to purchase software or hardware, which can be expensive.
  • With cloud technology, there are automatic updates. Therefore, there is no need for an IT department or person to worry about paying for future updates for software and hardware.
  • Employees, partners and clients have remote access with cloud technology, and it allows them to update information wherever they are, rather than having to run back the office.
  • With your company’s data safely stored on secure data centers instead of your server room, disaster relief won’t be a concern, making power outages due to hurricanes, earthquakes etc., a non-factor.
  • Cloud computing services are easy to set up!
  • Cloud computing accomplishes a better response time in most cases than your standard server and hardware.
  • Cloud computing allows small companies to compete more effectively with some of the larger businesses, balancing the playing field. This technology allows your small business to utilize the same tools Fortune 500 companies use because your business will only pay for what it needs.

A great example of cloud computing is online email. Some big names that offer online email are: Google, Yahoo, Microsoft, etc. Your emails are stored on their servers but they can be accessed from anywhere as long as you have an internet connection.

So whether you are a small business that’s been established or a new business trying to get on your feet, cloud technology may be the way to go.

Will you consider cloud computing for your business? Marion can give your website design a boost before you sent it to the cloud.

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First You Strategize

Everything you do for your business should have an end-goal in mind. For most of us for-profit companies, that goal is to make money. If you’re not seeing the $$$ you’d expect, then it’s time to revamp your strategy.  It’s kind of a “Duh” moment, yes. However, despite being an integral component to your business, strategy can be neglected when you’re trying to maintain sales, staff, accounting and cat naps at your desk to keep your business in operation, especially when it comes to the small details that can make a big difference.

Take a look at Marion’s quick and dirty bird’s eye view of what strategies you need to consider going forward.

Business Strategy

  • Branding Strategy
    • Market Research
      • Customer Definition & Understanding
      • Customer Benefits
      • Competitor Understanding
    • Market Plan
    • Creating Brand Experience
      • Integrated Marketing Mix
      • Brand Identity
      • Company
  • Goals

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