The Marion team helped Flatrock Compression, Ltd. – a natural gas compression rental and contract services company in Houston –  describe what’s best about themselves in a nutshell, and we turned it into a wonderful piece of collateral.

Featuring many images of Flatrock’s spacious site, you get the hometown company has larger than local capabilities. With a 9” x 12” spread with pocket, the brochure itself says they’re big players in their field.

From the Flatrock logo amply applied on every page of the 8-panel brochure, to the blue theme borrowed from the logo design, to the abstract industrial background behind the custom on-site photography, this marketing piece is saturated in brand consistency.

Take a look and tell us what you think.

Flatrock Compression Brochure

Collaborate with Marion to create collateral for your firm.

A Houston-based firm Electronic Power Design, Inc. (EPD), is considered one of the top design, engineering and manufacturing companies in the world for integrated electrical power systems.

They are committed to building quality products for their customers, using industry experience and application knowledge to power technological innovation, and creating an environment of personal development for their employees.

One purpose of the brochure was to reflect the growing global presence of EPD, in a diverse number of industries. Hence the imagery of offshore oil and gas platforms, wind mills, solar panels, marine boats and mining projects.

To reflect the identity of the brand, we used red as a secondary color throughout the brochure to match the logo, world maps  to portray EPD’s international presence and a metallic background on the cover for a clean, industrial look.

Also the brochure includes many images of their complex power equipment in cities all over the world and of their manufacturer facilities in Houston, Brazil and China.

EPD chose a 9” X 12”, 12 page, full-color brochure with a pocket in the back with slits for business cards which comes in handy for any inserts up to 8 1/2” X 11”. Electric Power Design Brochure

You can also check out another brochure designed by us on YouTube.

Can Marion help you create a masterpiece for your company?

The members and administration of Fallbrook Church are a wonderful asset to the North Houston community, just as their new brochure reflects. In this piece of collateral, you will learn their heritage, their mission and their dedication to the prosperity of all whom they serve.

Fallbrook Church continues their legacy of community service with the development of a youth education building, meanwhile providing numerous outlets for safe, family recreation.

 Originally having the idea to comprise an eight-page spread, Marion ultimately condensed the text into a tri-fold which opens to reveal the church. Our designers feel this particular layout creates a stronger impact to better express their mission. Accentuating this image are candid snapshots of the community, depicting the church’s positive influence and cohesion.

 With a new avenue to deliver their message of community unity, Marion is optimistic about Fallbrook’s future and wishes all the best on their philanthropic endeavors.

The Wright Asphalt brochure project was a fun challenge for us, since it dealt with an industry we had not previously worked with. The design utilized images of asphalt in various ways to bring out the essence of the product and highlighted the beauty of the open road. The completed piece was a 9” x 12”, 4-page plus cover brochure.

Corporate brochures are important as sales tools and positioning pieces. However, if the brochure is not strategically planned out and professionally designed, your new brochure may end up in your potential customer’s trash can.

Consider the following points, when you decide to redesign an existing brochure or create a new one.

• Does your brochure communicate the message intended and stand up against the competition?
• Does your brochure connect emotionally with your prospective customers?
• Is your design professional?
• Does the design use high quality imagery?
• Does your brochure connect personally with your target audience?
• Is your brochure easy to read and follow?
• Is the brochure in language the customer will understand and relate to?
• Are the benefits of the product or service listed up front?
• Does the brochure convey a strong message?
• Is the customer asked to complete a specific action such as calling the office or visiting the website?

When it’s time to produce a new brochure, it should be for a definite purpose and the appropriate investment should be made. Cutting corners may end up with an unimpressive piece.

Check Marion’s latest brochure creations.

Learn more about Marion’s brochure design processes at www.marion.com.

At the root of your corporate image and corporate identity is your logo, your single symbol to the world of what your company stands for. It is the foundation and the icon for your company. When your customers see your logo, they are reminded of all their experiences with your company; what they have seen, read, heard and felt about your company. It is critical then that your logo reflects the nature and spirit of your company in a positive way, and if you don’t clearly identify who your company is, you might get an identity that you don’t necessarily want.

Recently, The Marion Group designed a campaign for Venture Cotton Cooperative. We began with their logo design. In order to determine their corporate identity, we first looked at their business plan. We needed to find out who their target audience was – who they were speaking to – and what they wanted to portray as a company. What did they want their customers to know about them? Where did they want to go, as a company, in the future? These were things that needed to be identified before the “digital paintbrush” touched the canvas.

Finding Who Your Target Audience Is

We determined that their target audience was the independent cotton farmer. Contrary to the stereotype that the cotton farmer is simple and uneducated about concepts of “finance” and “world markets” and “cooperatives,”  they are, in fact, hard workers and very intelligent, especially regarding the interests of their business and the world markets for their industry. They have to be. This business is their livelihood!

We also looked at their competitors. In this case, pretty much all of their competitors, for the most part, had the same look, used the same colors and had a generic feel almost as if no thought was put into it. It seemed that they were targeting the stereotyped farmer.

Implementing Your New Brand Identity

So, for Venture Cotton Cooperative, we introduced new colors, styles and concepts for their logo design. We supplied them with various options to choose from that were unique and different and expressed what their company was about.

Once they chose the logo, we then added to their brand identity with their brochure design and trade show display. In this way, their brand identity and message is consistently showcased throughout their marketing materials.

So, how can my brand identity be showcased? View our Graphic Design Portfolio.

For more information on how The Marion Group can help your company find and develop its brand identity, give us a call at 713.623.6444 or email us at info2@marion.com.