brand strategy « The Marion Group – Houston Interactive Agency

First You Strategize

Posted by Sheryl Sargent in Brand Building, Internet Marketing, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Social Networking, Web Design on June 17, 2011

Everything you do for your business should have an end-goal in mind. For most of us for-profit companies, that goal is to make money. If you’re not seeing the $$$ you’d expect, then it’s time to revamp your strategy. It’s kind of a “Duh” moment, yes. However, despite being an integral component to your business, strategy can be neglected when you’re trying to maintain sales, staff, accounting and cat naps at your desk to keep your business in operation, especially when it comes to the small details that can make a big difference.

Take a look at Marion’s quick and dirty bird’s eye view of what strategies you need to consider going forward.

Business Strategy

Branding Strategy
- Market Research
  - Customer Definition & Understanding
  - Customer Benefits
  - Competitor Understanding
- Market Plan
- Creating Brand Experience
  - Integrated Marketing Mix
  - Brand Identity
  - Company

Goals

Sales Strategy
Marketing Strategy
- SEO/ Internet Marketing Strategy
  - Company Website
  - Mobile Website
  - Google
  - Bing/Yahoo
- Social Media Marketing Strategy
  - Facebook
  - Twitter
  - LinkedIn
  - Blogging
- Public Relations Strategy

Brand Building, Brand Building Services, brand strategy, Business Strategy, Custom Web Design, Internet Marketing, Internet Marketing Houston, Marketing Strategy, Sales Strategy, Search Engine Optimization, seo, Social Media Marketing, Social Networking

3 Comments

New Marion Hire will bring High-Level Market Awareness the our team

Posted by admin in Brand Building, Brand Positioning on November 23, 2009

The Marion Group is very excited to announce that Prairie Koen has joined our team as the Business Development Manager. In this new role, Prairie will be responsible for promoting high-level market awareness, while developing new, lasting relationships with those clients interested in long-term strategies.

Prior to joining Marion, Ms. Koen was the Marketing Manager for an international engineering and corrosion control company. With over 8 years of experience in marketing and advertising, Prairie brings with her a wealth of knowledge and talent, which is certain to make an immediate impact at Marion and with our clients.

Talk to Prairie if you are interested in redefining your brand strategy and developing a new, ambitious marketing plan. You can reach Prairie at 713-623-6444 ext 108.

Please join us in welcoming this new addition to our team!

Brand Building, brand strategy, marketing plan

No Comments