Tag Archives: Brand Building

First You Strategize

Everything you do for your business should have an end-goal in mind. For most of us for-profit companies, that goal is to make money. Continue reading

Posted in Brand Building, Internet Marketing, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Social Networking, Web Design | Tagged , , , , , , , , , , , , | 3 Comments

The 3 B’s of Change Management

When you sense your company structure could stand to be shaken up a bit, it could be time to implement a change management strategy. Change management is an organizational process that aims to encourage employees to embrace new changes to … Continue reading

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The Social Media Test

The Social Media Test Pull out your scantrons and No. 2 pencils folks. It’s time for a pop quiz. Answer true or false, tally up your score and post how you did. Good luck! I have the gift of gab. … Continue reading

Posted in Brand Building, Brand Positioning, Entertainment, Internet Marketing, Social Networking | Tagged , , , , | 8 Comments

Blogging Part II: ‘Why Am I Doing This?’

Previously, I divulged my formula for creating a marketable blog. To motivate you to actually do it, here is the rundown on what makes blogging so useful. Reason 1: Your blog is the “Big Daddy” of all social media. Not … Continue reading

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Starbucks’ New and Improved Logo Design?

Starbucks unveiled a new logo design (seen left) for 2011, introducing the masses to not only the new emblem, but hopefully an improved brand. The logic behind the change comes from the coffee giant no longer feeling the need to “reinforce its name … Continue reading

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