The Marion Group - Houston Interactive Agency » Social Networking

New Year, Renewed Commitment

admin — Tue, 27 Dec 2011 15:54:06 +0000

During this busy time of year, it may be difficult to keep up with your social media marketing campaigns. With 2012 fastly approaching, why not renew your commitment to your social media platforms. Make a New Year’s resolution that will help keep you on your customers’ minds, and at the top of the search engine heap.

No time to create and post content? Marion offers customized editorial and copy writing services tailored to your needs. From creation to management, we’ll keep your social media marketing campaigns running like a well oiled machine.

Call 713-623-6444 to get started with Marion today!

B2B Social Media Marketing [INFOGRAPHIC]

admin — Fri, 23 Sep 2011 21:15:41 +0000

More and more B2B companies are jumping onto the social media bandwagon. There’s a lot of potential for business gain on these social media platforms and that’s why approximately 85% of B2B companies use some form of social media. Check out this infographic which gives a nice broad overview of the potential reach of the major social media outlets, and then goes into some very specific B2B data about B2B buyers and how social media has affected lead generation for small to medium B2B businesses.

Click to Enlarge

Social media is not just limited to B2C companies anymore. There is potential for B2B companies to get a piece of the pie. As time passes and social media becomes more and more ingrained in people’s lives, B2B companies have to tailor their campaigns to become more successful than ever.

If you want your business to start making waves on social networks, Marion can help. After we get the ball rolling, you can view your progress on the Marion Dashboard.

Social Screening: Why you should watch what you post.

admin — Wed, 31 Aug 2011 14:57:51 +0000

Be careful what you share on your social media accounts. Employers are now looking at what people post before they make the decision to hire someone. Below is a great infographic on how companies are using social media to hire and fire employees. The percentages are very interesting!

Please click to view larger size.

As a company it’s important to oversee your employee’s social media activities. They represent your company, and you don’t want others to get the wrong impression. So, letting your employees know that if they are personally tied to your company in some way, they must maintain some level of professionalism.

Let’s not forget about the Chipotle CAT-tastrophe. (Yes, we went for the cheesey clichéd humor.)

Facebook Jumps on the Privacy Bandwagon

admin — Fri, 26 Aug 2011 14:43:52 +0000

After years of Facebook users complaining about the privacy settings, Facebook announced on Tuesday that they are finally going to take action. We aren’t sure if this is because of Google+, but speculations have been buzzing.

Facebook will have more finely tuned privacy settings, making the social network more like it’s competitor Google+, which allows users to share content among their groups of online contacts called “Circles.”

Facebook says that this has been in the works for quite some time now, way before Google+ was announced. “We’ve been working on these updates for over six months,” said Facebook product manager Kate O’Neill. “I just really wish we could work that fast. This is really about listening to people on Facebook and trying to respond to the things that they’ve asked for, to make their experiences even better.”

The changes, more than a dozen in all, fall into two key areas: privacy changes to user profiles and changes to how users share content, all of which will roll out during the next few days. The big change that users will most likely enjoy is being able to share certain content with certain Facebook friends.

Facebook knew a competitor would swoop in and create a social media platform that would address the privacy issues they lacked. Now that Google+ is here, Facebook will have to work harder to work out all of their privacy settings otherwise they may start loosing their users.

So, are you looking forward to the privacy setting changes on Facebook?

Social Media Year Book. The Senior Class

Sheryl Sargent — Tue, 16 Aug 2011 15:10:39 +0000

Class superlatives are out. How did your favorite social media platform classify?

Click on image for full view.