When New Technology Meets Old Advertising

Posted on November 18, 2010 by Sheryl Sargent

I recently watched a video clip about the new promo campaign for Warner Bros.’ Inception home video release. Besides the intensely deep voice compelling me to purchase the DVD, what’s interesting is Warner Bros.’ marketing tactic which incorporates new technology … Continue reading →

Posted in Brand Building, Internet Marketing, Promotional Products, QR Codes, Social Media Marketing, Viral Video | Tagged , , , , | 2 Comments

QR Codes & Mobile Web Design, The Dynamic Duo

Posted on November 2, 2010 by Sheryl Sargent

QR code usage without amobile-friendly websitelinked to it is like Batman without Robin. Sure the dark knight can fight crime without him, but it’s best when they’re together. Continue reading →

Posted in Internet Marketing, Mobile Marketing, QR Codes, Uncategorized, Web Design | Tagged , , , , | 3 Comments

QR Code Spotting at Best Buy

Posted on October 25, 2010 by Sheryl Sargent

Popular techno-toy retailer, Best Buy implemented QR codes in their retail marketing strategy this September. Although American consumers have yet to fully adapt to QR codes it seems like a smart choice to be the first-mover given current technological and … Continue reading →

Posted in Internet Marketing, Mobile Marketing, QR Codes | Tagged , , , , | Leave a comment

Shorten Your Links to Expand Your Marketing

Posted on October 12, 2010 by Robbie Stevens

If you’re a social media user, you’re probably familiar with URL shortening (also known as link shortening or shortlinks). These services – like bit.ly and TinyURL – allow you to take long links (like http://marion.com/blog/index.php/2010/10/01/bing-and-yahoo-back-in-the-game/) and turn them into much … Continue reading →

Posted in Internet Marketing, Mobile Marketing, QR Codes, Social Networking | Tagged , , , , | Leave a comment

The Power of the PURL and Mobile Marketing

Posted on September 9, 2010 by Sheryl Sargent

…No, not the lovely, spherical gems, but valuable nonetheless. PURLs are Personalize URLs (or microsites). A person enters their PURL into a browser and they are taken to a web page or microsite customized just for them. Typically used in … Continue reading →

Posted in Advertising, Internet Marketing, Mobile Marketing, Promotional Products, PURLs, QR Codes, Traffic/ Conversion Generators | Tagged , , , , | 1 Comment