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What are the B2B Buzzwords for 2011?
Since it’s almost halfway through the year, we can say the cultural climate for 2011 is pretty much set in sand. (Check back with us in January 2012 for a definitive answer.) We marketers like to consider the “in” words, better … Continue reading
Google Changes May Effect SEO
If Google was a celebrity, it would be Joan Rivers – Obviously enhanced, possibly money-hungry, but fabulous nonetheless. Let’s review the latest nip/tucks from Google… Continue reading
The Social Media Test
The Social Media Test Pull out your scantrons and No. 2 pencils folks. It’s time for a pop quiz. Answer true or false, tally up your score and post how you did. Good luck! I have the gift of gab. … Continue reading
Think Before You Tweet: How Social Media Can Harm Your Branding
Social Media etiquette was brought to the forefront of media discussion this past week after a couple of twitter incidents involving Chrysler and Aflac led to terminations, brand injury and public apologies. An employee of New Media Strategies, the agency … Continue reading
Posted in Brand Building, Internet Marketing, Social Networking
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When Good SEO Goes Bad
In light of the recent JCPenney (JCP) SEO scandal, it seems that even the biggest brands are not immune to falling into troubling “black-hat” SEO tactics. Continue reading
