Archive for category Lead Generation
B2B Social Media Marketing [INFOGRAPHIC]
Posted by admin in Lead Generation, Social Media Marketing, Social Networking on September 23, 2011
More and more B2B companies are jumping onto the social media bandwagon. There’s a lot of potential for business gain on these social media platforms and that’s why approximately 85% of B2B companies use some form of social media. Check out this infographic which gives a nice broad overview of the potential reach of the major social media outlets, and then goes into some very specific B2B data about B2B buyers and how social media has affected lead generation for small to medium B2B businesses.
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Social media is not just limited to B2C companies anymore. There is potential for B2B companies to get a piece of the pie. As time passes and social media becomes more and more ingrained in people’s lives, B2B companies have to tailor their campaigns to become more successful than ever.
If you want your business to start making waves on social networks, Marion can help. After we get the ball rolling, you can view your progress on the Marion Dashboard.
Do I really need a mobile site?
Posted by admin in Advertising, Annual Design Report, Brand Building, Brand Positioning, Brochure Design, Catalog Design, Email, Entertainment, Lead Generation, Web Design on March 10, 2011
It’s no secret that mobile technology is starting to become more popular and some sites report that soon mobile devices will replace desktops as the computer of choice.
This is a perfect time for you to get a mobile version of your website. A mobile site is your website in an edited down version to mainly describe what a mobile user would need to know such as directions, phone number, products, services and any special deals you are promoting.
The way it works is when a user goes to yourdomain.com on a mobile device, a special redirect code directs the user to the mobile friendly site format. Most people who use their phones in order to look at a site only have a minute to view whatever it is they need. Therefore a mobile site allows them to view your information quickly, without a lot of scrolling side to side and up and down to find what they are looking for.
A few reasons why you should have a mobile site.
- Your users are at some point going to view your site on a mobile device.
- Trends show that smartphones will soon be in the hands of most people.
- It’s a great way for you to reach your audience in a way that appeals to them.
- Mobile sites are quick to download and more user friendly than websites.
- All your SEO efforts for your regular site carry over to the mobile version if you set it up properly.
Contact the mobile web design experts at Marion to learn more. We have made mobile sites and we are familiar with the technology to not only use the mobile web but to make the mobile web work for you.
Let Marion make the Most of Your Business Sales Leads
Posted by admin in Lead Generation on July 17, 2009
Dealing with warm leads is tough. They are interested in your product or service but are not necessarily ready to do business with you – yet. It could be anywhere from 12 to 18 months down the road before you ever hear from them again, but once they contact you, they’re ready.
In order to keep a warm lead from going cold, it is important to nurture the lead by keeping your name in front of them. This could be in the form of product demos, educational podcasts, white papers, online RFQs, newsletters, etc. After the sales lead is generated, the challenge is nurturing that warm lead, and it seems that there might be something more effective than that old rolodex.
The Marion Group offers a program called TLC for Your ROI™ that allows for business-to-business sales lead tracking and lead capture for inbound calls and sales leads generated from your marketing campaigns through any media – print, online or broadcast. Furthermore, it allows you to determine your return on investment (ROI), and if that particular media outlet is generating sales leads for you.
Here is a simple example: If you place an ad in Magazine A, and it generates 38 sales leads in a month, and you place the same ad in the same position in Magazine B that has the same circulation as Magazine A, and only get 12 sales leads in a month, you can determine that you might be wasting your adverting dollar on Magazine B.
The database gives you an easy and efficient way to keep track of your leads, flag a lead as hot, warm, cold or if they became a customer and generate reports that show your campaign’s progress.
For more information on business sales lead tracking, feel free to contact us at info2@marion.com.
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