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The 3 B’s of Change Management
When you sense your company structure could stand to be shaken up a bit, it could be time to implement a change management strategy. Change management is an organizational process that aims to encourage employees to embrace new changes to … Continue reading
Posted in Brand Building, Brand Positioning
Tagged Brand Building, Brand Building Services
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The Social Media Test
The Social Media Test Pull out your scantrons and No. 2 pencils folks. It’s time for a pop quiz. Answer true or false, tally up your score and post how you did. Good luck! I have the gift of gab. … Continue reading
Do I really need a mobile site?
It’s no secret that mobile technology is starting to become more popular and some sites report that soon mobile devices will replace desktops as the computer of choice. This is a perfect time for you to get a mobile version of your website. Continue reading
Starbucks’ New and Improved Logo Design?
Starbucks unveiled a new logo design (seen left) for 2011, introducing the masses to not only the new emblem, but hopefully an improved brand. The logic behind the change comes from the coffee giant no longer feeling the need to “reinforce its name … Continue reading
Reflecting Your Brand Wright on the Web through Web Design
In the process of recreating Wright Well Control Services’ (WWCS) brand identity, Marion designed a new logo, stationery package, and just recently, a redesigned website. Continue reading
