Breaking Down Social Media Marketing: Part 1

Establishing a great Social Media Marketing (SMM) strategy like the retail uber giants mentioned in “Your Social Media” Strategy starts with creating a blueprint which states the purpose of your involvement. In the midst of this, you’ll probably realize one of the … Continue reading

Posted in Brand Building, Social Media Marketing, Social Networking | Tagged , , , | Leave a comment

First You Strategize

Everything you do for your business should have an end-goal in mind. For most of us for-profit companies, that goal is to make money. Continue reading

Posted in Brand Building, Internet Marketing, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Social Networking, Web Design | Tagged , , , , , , , , , , , , | 3 Comments

The United States of Twitter

Twitter acquiring Tweetdeck is like a mama bear finally finding her long lost cub so that, that cub can generate revenue and help singularize mama bear’s branding strategy. Aw, the beauty of nature… After months of speculation and water-cooler gab, … Continue reading

Posted in Brand Building, Brand Positioning, Social Networking | Leave a comment

The 3 B’s of Change Management

When you sense your company structure could stand to be shaken up a bit, it could be time to implement a change management strategy. Change management is an organizational process that aims to encourage employees to embrace new changes to … Continue reading

Posted in Brand Building, Brand Positioning | Tagged , | 3 Comments

The Social Media Test

The Social Media Test Pull out your scantrons and No. 2 pencils folks. It’s time for a pop quiz. Answer true or false, tally up your score and post how you did. Good luck! I have the gift of gab. … Continue reading

Posted in Brand Building, Brand Positioning, Entertainment, Internet Marketing, Social Networking | Tagged , , , , | 8 Comments