LinkedIn has become an essential promotional tool for small and medium sized businesses. When used properly, it is extremely effective in generating B2B leads and sales.
LinkedIn marketing allows you to connect with your prospective clients, announce new product launches, and create awareness regarding your business.
If you’re looking to expand your company’s social media marketing, LinkedIn is the ideal platform because people on the network are there to do business. A survey conducted by the LinkedIn website revealed that 64% of its members agreed that LinkedIn marketing was crucial in the growth of their business as members were doubly confident about the available information on the site as opposed to any other website of the same nature.
With that in mind, here are some steps you can take to promote your business on LinkedIn:
Optimize Your Profile
Your LinkedIn company profile, like your business website, represents your brand so it is vital for you ensure that it is complete and accurate. Take a moment to make sure that information such as number of employees, customers, locations, new products/services, awards, and so forth are up to date.
You should also add your company website and associate your brand name and keywords. Pay special attention to titles, subtitles and body copy so that these are consistent, accurate and describe you in keywords that matter to you most.
Be a Part of Groups
LinkedIn groups are an effective way to establish connection with other like-minded people and prospective markets. Joining groups and engaging in specific discussion topics is an effective way to meet up with prospective business partners or potential leads. It also allows you to ask and answer questions, positioning your company as a knowledgeable industry expert.
Build on Your Connections
LinkedIn is an excellent platform for making one-on-one connections. However, it can be a waste of time if you try to connect with any and every one.
One way to increase connections is to start an internal campaign to get your employees set up and active on LinkedIn. This will bring more people from outside your organization into your fold. Moreover, it will increase the reach of your message and updates.
Focus your attention on connecting with people you may actually be doing business with in the future. Recommendations and testimonials are an excellent way to build social capital; if your company is getting accolades from reputable people, then it becomes evident that your company is of similar high caliber.
Don’t forget to recommend businesses and individuals that you’ve had positive experiences with in the past. Remember, the best way to get recommendations is by initiating the process and making some for others first.
Create and Share Updates
Once your company has followers, keep them engaged by consistently posting updates about your company, job openings, best practices and thought leadership material. As with any marketing messaging, stick to what users will care about most and try to share as much useful information as possible.
LinkedIn marketing is an excellent way to reach out to new people and get qualified leads for your business. By using the advice above, you can adjust your strategy to be competitive in the LinkedIn B2B marketplace.