Business blogging is the way of the future! Or at least the way to a successful internet presence for your company. Whether you are starting a blog or integrating an existing one into your business’ website you are well on your way to business blogging success. Creating relevant content, integration, and encouraging conversation among your readers are important steps in having a well-rounded business blog.
The point of writing a business blog is to share information on the happenings of your firm and the industry you are in. In B2B blogging, you want your blog to be the go-to blog for current and useful information on your industry. A blog is a fantastic way to increase your reach and stay relevant in the minds of your readers. And because you are knowledgeable and share current information, your company could attract visitors that turn into customers.
Sales 101 says that people buy from who they know, like and trust. Do a little research on what is important to your reader. Although we live in the “information age” no one wants useless information. Think of your blog as an online publication that people read for facts, to catch up on the events, industry trends, and accomplishments of the business and a little entertainment. Allow your readers to get to know your company in real ways through the content.
Conversion & Call to Action
Have a ‘call to action’ – an action you want your readers to take. This is a great way to measure success of your blog. The ‘call to action’ on your business blog should be subtle, it should encourage conversation, and motivate readers to visit your site or contact you. If your blog attracts 1,000 visitors a month and out of those visitors 5 percent are converted into new clients or product sales, what would that do for your business?
Cross-linking is very important to your overall social media strategy. If the link to your website is not on your blog, then it might be difficult for new visitors to find your business. You should offer multiple platforms for your readers to join the conversation; linking all business social media to the blog is important. Remember, we live in a microwave era and if someone can’t find what they want in a timely fashion then they are on to the next. You want to make it as easy as possible for customers to find the information they are looking for.
If your business blog is separate from your website then you may want to consider integrating the business blog into the website. The benefit of this is with each blog post a page is added to your website, which builds content and that is the stuff search engines like.
Lastly you must not stop posting blog articles. You get the greatest use out of your blog, just like any other social media, if you constantly post articles. The more you post the more activity you will see.
Not a writer? Not a problem! MARION’s team of web content, creative and technical writers are ready to generate detailed and conversational blog content for any type of industry. Even if you are a writer, we understand that sometimes businesses don’t have the internal resources to keep up with a blog, and we’re more than happy to help.