The Marion Group is a winner of an American Marketing Association-Houston Crystal Award, which honors Houston’s best marketing work, for design and production of Total Safety’s 2009-2010 Products and Services Catalog. Total Safety is a leading global provider of integrated safety solutions and services

To determine the winners, the Crystal Awards committee set criteria and tabulated and certified the results. A select panel of marketing professionals from outside the Houston area acts as judges. Judges scored each answer on a 1 to 10 scale, with 10 being the highest. The entry with the highest number of points is the winner. The five (5) areas of judgment are:

• Situation/Challenge
• Objective(s)
• Strategy/Tactics
• Message Alignment
• Results

The objective for the catalog was to not only feature their top brand products and services but also provide a comprehensive guide for all the latest in cutting-edge safety services and equipment that was cohesive with their current brand identity. The catalog creation included planning, product research, development & writing, graphic design and printing.

The Total Safety 2009-2010 Safety Products Catalog was printed using a web press to the final specifications of: 8.375” W X 10.875” H; 198 pages plus cover. The cover was printed on 100# gloss paper, and the text was printed on 70# gloss paper. The book was perfect bound with a UV coating on the cover.

Total Safety was delighted with the final product and decided to would expand beyond the printed catalog and allowed Marion to develop an online catalog as well. We built on the foundation of the printed catalog and developed an online version, which was launched in the fall of 2009 along with a redeveloped website.

We were also a finalist for “Website – Most Improved” for Turner Bros. (turnerbros.com).

To learn more about The Marion Group’s Catalog Design Services, call us at 713.623.6444 or email us info2@marion.com.