Archive for June 17th, 2010

Yesterday your company’s website appeared at the top of the first page of Google’s search result. Now it’s lower down or on a different page. Your company has done everything to maximize its SEO potential and the page ranking has dropped. The trick to solving this problem is keeping up with Google’s frequent changes.

A recent article published in Internet Retailing explains the ever-changing page-ranking system:

• Google is continually modifying their search algorithm which changes the rules of the game quickly. The site is now making results more personalized and local.
• Up to 50% of the variables used to rank pages involve linking, up from about 25% to 30% in 2008.
• Google has recently put emphasis on real-time search results that incorporate feeds from social media and include video results.

The article also provides some helpful tips for your site to keep your site at the top:

• Create a blog that offers details about products. The idea is to persuade bloggers and informational web sites to link back to your site. Google urges natural links—operators of other sites should be legitimately attracted to the content.
• One way to boost your profile is by gaining prominence on social networks appropriate for your business. Last year, Google began offering real-time search results that include blog posts and tweets.
• Post videos on your site that cover topics related to your products or services such as product demonstrations and instructions, and tips and advice. Because of the relative small number of video compared to text across the web, providing videos is 50 times more likely to move a site to the first page of search results than adding a page of text.

Although the exact number difficult is to measure, the number of new sites published each day is huge – some days’ new sites totals amount in the 100,000s (source).  Because of this, companies are upgrading their sites and implementing better SEO strategies, including keeping up with Google’s search improvements.

You can read the entire article at Internet Retailing.

At The Marion Group, our customers rank consistently high on searches on Google. Let us do the same for you. Call us at 713.623.6444 or email us info2@marion.com.