Google is still remains a power player in the SEO and analytics game. Its newest effort, Google Insights for Search, is a new marketing tool that was set up to help marketers learn more about web search behavior.  By typing in certain keywords, browsers can see many different statistics that have been searched for through Google, based on search volume pattern.  Specific categories can be focused on and looked for as broad searches or broken down into much more specific searches, using the filtering process.  This filtering process allows for marketers to look into four different search categories: web, image, news, and product search.

A key function that can be very helpful to marketers is the seasonality function.  This function allows for companies to know when specific terms are being browsed for during the year, such as looking at t-shirts in 2009, 2008, and 2007. A drop box can be accessed to look all the way back to 2004 through to the present.  If a specific year isn’t your option, then the past 7, 30, or 90 days can also be accessed.

Another helpful function of the website is the geographic distribution.  Countries all over the world can be located.  If a certain country is too broad, then the handy filtering process can pinpoint a certain region or city.  Another thing to keep in mind, when it comes to looking at the geographical areas, is that a comparison of two different areas can be looked at, to see how they are either similar or different.  For instance, if the United States is chosen, it will break down each state and rate it from a high to low search volume.  Once a state in selected, a list of applicable cities will be given which will allow for an even more in-depth look.

When looking for the most frequently used keywords on the rise, there is a list at the bottom of the screen that gives that information.  When a user researches the term energy drinks, Insight displays the terms involving energy drinks that are being used the most frequently and which terms are on the rise.  This is an important marketing tool, in that a marketer can build a website with relevant keywords for SEO.

Google Insights focuses on providing insights into specific search patterns in the market.  The filtering process allows for many different options to break down and analyze these results.  Is Insight the site for you?