In February of 2010, Google released its form of social networking called Google Buzz. It was created to work with the company’s email program, Gmail. It allows users who have established a Gmail account to be able to post and share links, photos, videos, status messages, and comments. These additions can be shared with whomever the user chooses, whether they are an established group of friends or publicly to everyone.

Google launched this program with the intentions of competing with other social outlets such as FaceBook and Twitter.

Buzz has incorporated Inbox Integration. Anytime a buzz user adds something new to their account, comments can be made about that specific addition. That comment is automatically sent to your email inbox to notify you of the newly posted comment.

Buzz also gives users the option of incorporating other networking sites into their setup. Other social networking sites that have integrated with Google Buzz are Picasa, Flickr, Google Reader, YouTube, Blogger, FriendFeed, identi.ca and Twitter.

No refreshing is necessary to see newly posted comments. Updates happen in real time which saves the “buzzers” the hassle of hitting that refresh button.

Google Buzz is also compatible with mobile devices. Buzz users can upload mobile pictures or send texts. They can also make and receive comments on their accounts from their mobile devices.

Google Buzz hit the social networking market with a bang with 9 million posts made within the first 56 hours of release.

Will Buzz generate “honey” for Google? Or will they get stung?

For more information on social media marketing for your company, contact The Marion Group at 713.623.6444 or email us at info2@marion.com.