If you think your company is regional player only, then you may be underestimating your role. Perhaps you can step onto the world stage and become a global player! Marion has done exactly that with websites and brand positioning services for companies and professionals that:
- Are restricted geographically in selling branded equipment, but have no such restrictions selling the parts for that equipment anywhere.
- Manufacture custom engineered products of branded equipment where the equipment unaltered has regional distribution only.
- Sell customized commodity products. (One of our customers has become global selling custom printed plastic bags.)
- Have a unique skill that people will travel for, such as revision rhinoplasty or all-on-4 dental implants.
And you have not missed the show! Global Internet usage is still in its infancy. According to Internet World Stats News, over 1.8 Billion people used the Internet last year. As you can see in the table below, the year 2009 ended with 1,802,330,108 Internet users. This represents a mere 26.6% penetration rate globally, making it apparent that there is a lot of room to grow across the world.
| Internet World Statistics Report Internet Users by World Regions – December 31, 2009 |
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| Region | Population | Internet Users | P. R. | % Users |
| Asia | 3,808,070,503 | 764,435,900 | 20.1 % | 42.4 % |
| Europe | 803,850,858 | 425,773,571 | 53.0 % | 23.6 % |
| North America | 340,831,831 | 259,561,000 | 76.2 % | 14.4 % |
| Latam / Caribbean | 586,662,468 | 186,922,050 | 31.9 % | 10.4 % |
| Africa | 991,002,342 | 86,217,900 | 8.7 % | 4.8 % |
| Middle East | 202,687,005 | 58,309,546 | 28.8 % | 3.2 % |
| Oceania, Australia | 34,700,201 | 21,110,490 | 60.8 % | 1.2 % |
| Total World | 6,767,805,208 | 1,802,330,108 | 26.6 % | 100.0 % |
| Source: Internet World Stats, estimates for December 31, 2009. Notes: a) Population data comes from the US Census Bureau; b) Internet estimates come from ITU, Nielsen Online, GfK, official telecommunications regulating agencies and other trustworthy sources; c) Mexico is included in Central America and Turkey is included in Europe, according to the United Nations grouping; d) P.R. means the Penetration Rate, in percentage. Copyright © 2010, Miniwatts Marketing Group. | ||||
Source: http://www.internetworldstats.com/stats.htm
To go global you need do some brand building, particularly brand positioning, to reflect what services or products you can provide for customers all over the world. Then, you need a custom web site design that states your brand message clearly. The website must be Search Engine Optimized (SE0) and you must do some Internet Marketing.
Need help? Call Marion at 713-623-6444.
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