Archive for March 15th, 2010

Marion recently completed the design, search engine optimization and programming for Kobelco Cranes North America, Inc.’s new website at kobelcocranesnorthamerica.com, which was presented at the AED show this past January.

Kobelco specializes in selling Lattice-Boom Crawler Cranes; however, all sales are handled by dealers. The goal of the new website was to improve the way dealer information was presented and drive traffic to the dealers. Since dealers are determined by counties, Marion developed an interactive county-based map that allows users to click on the appropriate county and review contact information for that dealer. The dealer locator application is intuitive and simple to use.

Additionally, Marion repositioned the homepage message to reflect Kobelco’s main differentiator, a lower cost of ownership. The site was also flattened to allow an easier understanding of the benefits Kobelco has to offer. The crane models and images can be viewed directly from the homepage with a quick guide of the product differentiators. Users can easily click to crane product pages and find complete, detailed information about each lattice-boom crawler crane’s features and transportation plans.

The site has become a valuable resource for customers and dealers, especially with the addition of crane training videos.

Since the site has been so successful for the U.S market, Kobelco wanted to make it available as a resource to the Latin American market. Marion just launched the Spanish and Portuguese versions of their site at kobelcocranesnorthamerica.com.

Future updates include adding a Ground Bearing Pressure Calculator, which will help determine safety requirements for crane placement.

From the Kobelco North America team:

“Thank you and congrats guys!  The new website is incredible.  We have had several calls coming from dealers this morning about the site and it is rave reviews!  Also our service guys have already been sending people in the field to the videos section of the site and they were happy to get on and look at specific information they needed.  That was quick.  We’ve made them happy. Very impressed.  You guys made us look good!!

I want to thank you for all the hard work that has been put into this; seeing the end result, it has been well worth it!

I know we still have some pieces to work on, and a few big ones for the future, but it has been a real joy working with all of you and I look forward to continuing……

Thanks again for everything!”

To view this website, go to http://www.kobelcocranesnorthamerica.com/Xdefault.asp

More web designs by Marion can be viewed at marion.com/portfolio.php.

For your own  custom web design, contact The Marion Group at 713.623.6444 or email us at info2@marion.com.