One Account Can Now Manage Paid Ads on Yahoo! and Microsoft Search Properties and Partner Sites

By end of the year or in early 2011, Yahoo! and Microsoft will share the same bed to create the Yahoo! and Microsoft Search Alliance. The new YMSA will enable a new, unified search marketplace combining the Yahoo! and Microsoft paid ad networks. Now, Marion Internet Marketing Specialists can purchase ads for our customers through one account covering both search networks.

We can log into one place – the Microsoft’s adCenter – to manage campaigns with greater efficiency and a better ROI. With just one buy, the ads we place for our customers can reach users of Yahoo! and Microsoft sites (MSN.com and Bing.com), as well as their premium partner sites. The combined effort of the two companies will help us reach more customers for our clients with greater ease and efficiency.

With just one account for the two networks, we will be able to reach up to 150 million searchers and get approximately 62% more search volume than on Yahoo! alone. 

To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on their leading web properties. They will deliver new features and innovations in the form of new content and web products used by hundreds of millions of consumers.

Microsoft will continue to innovate the underlying technologies that drive high quality algorithmic and paid search results.

With this alliance, the combined Yahoo! and MSN share of searches comes to about 23.75%, leaving Google still very much the King of Search with a 72.25% share according to the latest info from Hitwise.

If you are interested in Internet Marketing Services at Marion that include paid ads not only on Yahoo! and Microsoft sties, but also on King Google, call us at 713.623.6444 or send us an info2@marion.com.