Archive for December 14th, 2009

The Marion Group breaks ground by providing traditional and interactive catalog design and production services for Total Safety, a leading global provider of integrated industrial safety solutions and services. This combination of start-to-finish services is a rarity among advertising, graphic design and marketing firms.

 Traditional Catalog Design: The Printed Book

 Earlier this year, The Marion Group helped produce Total Safety’s first printed catalog in 10 years. We were responsible for the overall project coordination, as well as the content development including writing, editing, gathering product images, proofing and communicating with suppliers on behalf of Total Safety for the book (It won an award too!).

 We also provided graphic design services that included the development the page template and cover design to reflect Total Safety’s graphic standards and brand identity. We produced the page layouts and electronic production of the catalog. To complete the project, Marion also handled the printing of the catalog.

 Interactive Catalog Design: The Online Catalog

 A few months after the release of the printed catalog, Marion launched an all-new E-Catalog for Total Safety by transitioning the print catalog into an online catalog that allows their customers to:

• Browse safety products from the nation’s top manufacturers
• View product details & images to learn more information
• Request a quote online for rent or purchase

 The Marion Group provided custom web design services for Total Safety including:

• Database design
• Custom front end design
• Content management system that allows Total Safety to update the E-Catalog as needed
• Data entry & integration
• Shopping cart
• Robust search capabilities
• Search engine optimization for all the product pages

 For more information on the services The Marion Group can provide your company, call us at 713.623.6444 or email us at info2@marion.com.