Archive for December, 2009
Merry Christmas from The Marion Group!
Posted by admin in Entertainment on December 23, 2009
As 2009 ends, Marion sends our blessings and good cheer to our clients, family and friends. We give thanks to you for your continued loyalty to our company and look forward to the new opportunities that 2010 may bring.
Merry Christmas and enjoy our animated greeting card. Click to view card.
The Marion Group Breaks Ground with Traditional & Interactive Catalog Design
Posted by admin in Catalog Design, Search Engine Optimization, Web Design on December 14, 2009
The Marion Group breaks ground by providing traditional and interactive catalog design and production services for Total Safety, a leading global provider of integrated industrial safety solutions and services. This combination of start-to-finish services is a rarity among advertising, graphic design and marketing firms.
Traditional Catalog Design: The Printed Book
Earlier this year, The Marion Group helped produce Total Safety’s first printed catalog in 10 years. We were responsible for the overall project coordination, as well as the content development including writing, editing, gathering product images, proofing and communicating with suppliers on behalf of Total Safety for the book (It won an award too!).
We also provided graphic design services that included the development the page template and cover design to reflect Total Safety’s graphic standards and brand identity. We produced the page layouts and electronic production of the catalog. To complete the project, Marion also handled the printing of the catalog.
Interactive Catalog Design: The Online Catalog
A few months after the release of the printed catalog, Marion launched an all-new E-Catalog for Total Safety by transitioning the print catalog into an online catalog that allows their customers to:
- Browse safety products from the nation’s top manufacturers
- View product details & images to learn more information
- Request a quote online for rent or purchase
The Marion Group provided custom web design services for Total Safety including:
- Database design
- Custom front end design
- Content management system that allows Total Safety to update the E-Catalog as needed
- Data entry & integration
- Shopping cart
- Robust search capabilities
- Search engine optimization for all the product pages
For more information on the services The Marion Group can provide your company, call us at 713.623.6444 or email us at info2@marion.com.
The Marion Group can help you Create a New Site & Establish your Brand Position
Posted by admin in Brand Building, Brand Positioning, Web Design on December 8, 2009
Marion has completed the newly-redesigned corporate website for Jake’s Finer Foods at jakesfinerfoods.com. Marion was responsible for brand positioning, content development and custom web design. The site features a distinctive look for the Jake’s brand and an appealing, easy-to-navigate structural design that encourages new visitors to learn more about Jake’s diverse service offerings and provides a wealth of information and services to Jake’s existing customers.
In development for most of 2009, the new site highlights the varied benefits that Jake’s provides to its customers. The diversity of Jake’s customer base is reflected in four distinct business segment buttons, drawing retail customers to information that is most pertinent to them, while doing the same for multi-unit, independent and international customers as well.
According to Kevin Ullrich, vice-president of Sales and Marketing for Jake’s, “The site is designed to tie together all of our marketing efforts in other mediums and present it to our customers as a unified resource for servicing their restaurant operation or retail foodservice organization. We feature an online ordering interface, cross-promotion with our social media platforms such as our Facebook page, and links to valuable market information through our buying co-operative, UniPro. Our intention is to give operators a single source for product and industry information, bringing much more value than the typical foodservice distributor offers.” Additionally, the home page showcases a “feature button” directly in the center of the home page that attracts web visitors to the latest news and events at Jake’s.
Ullrich continues, “The addition of the feature button was a key distinguishing factor for our new home page. The button will be used to promote special offers and events, such as our annual Food Show. These are things we don’t want our customers to miss.”
Future enhancements to the site are planned to include a “Request a Culinary Specialist” form for private meetings with Jake’s on-staff culinary experts, the addition of an online Point-of-Sale collateral archive and an RSS feed that will link to real-time market updates and critical information for restaurant operators.
About Jake’s Finer Foods
Since 1946, Jake’s Finer Foods has been a family owned, full-line foodservice distributor and restaurant supply company delivering quality food, great value and exceptional service to foodservice providers and restaurants in Texas and western Louisiana.
For more information on how The Marion Group can help your company with custom web design, call us at 713-623-6444 ir email us at info2@marion.com.
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