Social media marketing, like any marketing strategy, takes planning, a tactical approach and most importantly, effort. For B2B companies, social networking can easily fall to the wayside or even sometimes, be abandoned completely. It seems though that with the right mix of strategy and planning and the all-important effort, B2B companies can reap the benefits that social media offers.

Strategy
Have a strategy. Why does your company want to use social media? To help with search engine optimization? To interact with clients? Whatever the reason, just have a reason. Your company will not stick with it, if there is no reason to do it. At Marion, every time we post a blog, we put a link to it on our FaceBook page. It keeps the content updated regularly and utilizes a bit of link strategy to optimize it.

Planning
Have a plan, and stick with it. Search engines, like Google, like it when content is updated. Simply having a blog and never updating it, doesn’t help you. So, make a plan and update it regularly. Here, at the Marion Group, we try to update our blog on every Friday and then post a link to it on our Company FaceBook page.

Effort
Execute your plan. It takes 100 “fans” for your Company FaceBook page to be picked up by Google. So, make some effort. Contact everyone in your Outlook and ask them to join. They help your page get picked up by Google, which is great for optimization purposes, and it keeps your company’s name in front of them, which is key in any marketing strategy.

The Marion Group provides Social Media Packages for clients seeking Social Media Marketing, but don’t know where to start. We develop the strategy, provide the planning and can even put forth the effort for you too. Whatever your marketing need is, The Marion Group has the solution.

For more information on our Social Media Packages, contact us at 713-623-6444 or email us at info2@marion.com.