Here at Marion, there is an on-going discussion on how create web content that is most attractive to a variety of visitors, and what we have concluded is that there are two types of readers on the web: the “Skimmers” and the “Deep Readers.”

Dealing with and Ocean of Content

The “Skimmers” spend minimal time on a web page, “skimming” for “hot spots” of key information; they tend to linger mostly on the top part of the page.

The “Deep Readers” demand good quality supporting content and tend to read the entire page from top to bottom.

While the “Skimmers” and the “Deep Readers” have different ways of viewing sites, we at Marion are able to create websites which appeal to both groups.

For “Skimmers,” we use:
- Pictures
- Picture captions
- Bulleted lists
- Paragraph headers
- Alt tags
- A “Call to Action” at the top of the page

For “Deep Readers,” we provide all of the above plus:
- Great supporting content
- A “Call to Action” at the bottom of the page

At Marion, we provide the design and the writing talent to create web content most friendly to Skimmers and Deep Readers. Our web designers work to create eye-catching content for the quick skim, while our writers provide the quality supporting content for the deep read.